The Book Marketing Action Podcast

Weaving Influence
  • 4.9 (35)
  • MARKETING
  • UPDATED SEMIMONTHLY
The Book Marketing Action Podcast

The Book Marketing Action Podcast is a resource where you can get actionable advice to build your author platform, plan a book launch, launch your book successfully, and sustain interest in your book after launch. This podcast is focused on ACTION. At the end of every episode, we’ll share one or more actions you can implement to reach more people with your book and message. If you implement these actions consistently over time, you’ll see results. Some of these actions will seem easy, others will be more challenging. We want to be your guide in focusing on the actions that will make the biggest difference for you over time.

  1. APR 8

    The Art of Authentic Self-Expression

    In today’s episode, Becky is joined by author and poet Marla Taviano, who shares how her authentic online presence—one that embraces imperfection and interaction—has resonated with her followers. She explains her creative process, how she builds strong and genuine connections with her audience, and the significance of sharing her personal journey while uplifting other voices in her space. During the episode, you’ll learn:   About Marla, her writing, her books, and her other work in the world. The challenges of selling books as well as other, more meaningful measures of success. About Marla’s goal of being on 50 podcasts before she turns 50 on Halloween (this one is number 18).Some of the specific strategies that have helped Marla grow her following on Instagram and spread her important messages. The content that has worked well for Marla, like poetry art, and the creative process behind that. How Marla keeps her Substack subscribers engaged and how important it has been in growing her brand.What happened to Marla’s previous blog posts and whether or not she would like to revisit them one day.Words of wisdom and inspiration from Marla’s poems.  Don’t forget to check out our show notes, which include action steps and resources. Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

    48 min

  2. MAR 11

    Achieving Success as a Debut Author

    In the first episode of Season 6, Becky is joined by Alison Fragale—bestselling author, research psychologist, award-winning professor, and international keynote speaker—who talks about the remarkable journey of launching her debut book, Likeable Badass. Alison discusses key strategies and initiatives behind her launch, the experience of working with a “Big Five” publisher, and how being proactive and consistent played pivotal roles in her success. During the episode, you’ll learn:   About Alison, her background, and her work in the world. What it’s like working with a “Big Five” publisher and how Alison achieved that.  Some of the perks that come with working with a “Big Five” publisher and some of the misconceptions people have about it. Alison’s understanding of what it means to be “killing it” with her release so far, as well as Becky’s perspective. Some of the most impactful approaches Alison has implemented on the path to selling nearly 50,000 books and seeing her speaking fees rise. The most fun part of the journey for Alison.What Alison learned about mobilizing her network through the process of launching her book. How Alison grew her audience on LinkedIn and how having that engaged audience early on helped when it came time to market her book.  Don’t forget to check out our show notes, which include action steps and resources. Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

    33 min

  3. JAN 28

    Advanced Tactics for Marketing Your Book (Bonus Season Part 3)

    This three-part bonus season of The Book Marketing Action Podcast covers all of Becky Robinson’s Write to Publish 2024 sessions on achieving book marketing success. In this episode, Becky outlines some of the most impactful tactics for effective book marketing, including network mobilization, Amazon review campaigns, public relations, and events. She also brings the episode to a close by sharing a meaningful story about how creating long-term impact is like planting trees and seeing them grow far beyond what you can imagine.  During the episode, Becky shares:   A review of the four Reach commitments and the Reach Framework, which were the focus of part two of this bonus season.The more advanced tactics that can be used to market your book, including:Network mobilization (determining your VIPs, launch team, and your “in hopes that” group) Amazon review campaigns and Amazon adsPublic relations, PR success factors, the impact of podcast appearances, and some DIY approaches to obtaining media wins Events, including virtual launch parties and webinars Audience questions to wrap up all that was covered during her three sessions on achieving book marketing success.A touching story and inspiration for anyone who wants to create a lasting impact in the world.  Don’t forget to check out our show notes, which include action steps and resources. Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

    1h 1m

  4. JAN 21

    Unlocking Book Marketing Success With the Four Reach Commitments (Bonus Season Part 2)

    This three-part bonus season of The Book Marketing Action Podcast covers all of Becky Robinson’s Write to Publish 2024 sessions on achieving book marketing success. In this episode, Becky outlines the four Reach Commitments that are necessary for expanding your audience and creating a lasting impact: value, consistency, longevity, and generosity. She also dives into the fundamentals of how to get started on the journey to creating reach.   During the episode, you’ll learn about:   Becky’s definition of reachThe four Reach Commitments: ValueConsistencyLongevityGenerosity The Reach Framework:Start with a websiteGet people to sign up for your email list from your website or a lead magnetCreate content of value in a variety of formats (content marketing)Share that content to grow your presence on social media How to grow an email list, repurpose content, and more The power of bringing online connections offline  Don’t forget to check out our show notes, which include action steps and resources. Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

    55 min

  5. JAN 14

    The Four Phases of Marketing a Book (Bonus Season Part 1)

    This three-part bonus season of The Book Marketing Action Podcast covers all of Becky Robinson’s Write to Publish 2024 sessions on achieving book marketing success. In this episode, Becky demystifies the book marketing process by grouping it into four distinct phases: building, working, launching, and advancing. By providing detailed guidance around each phase, Becky sparks new ideas for authors as they work to build a substantial audience, effectively manage the pre-launch period for their books, and maintain momentum post-launch.  During the episode, you’ll learn about:   The Building Phase (more than six months before launch).The Working Phase (less than six months before launch).The Launching Phase (the month of launch).The Advancing Phase (the month after launch and beyond).Becky’s favorite book marketing reframes.  Don’t forget to check out our show notes, which include action steps and resources. Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

    1h 3m

  6. 11/19/2024

    Navigating Grief Through Writing and Podcasting

    In the final episode of Season 5, Becky is joined by Jenny Lisk—founder of the Widowed Parent Institute and award-winning author—who talks about her purposeful approach to sharing her story and insights with a broader audience, underscoring her commitment to filling the resource gaps she encountered as a widowed parent. She describes the challenge of determining which personal experiences to share publicly and the fine line between sharing her own story as a grieving parent while also respecting the stories of her grieving children. Additionally, the episode highlights Jenny's strategic use of podcasting to build community, illustrating how her podcast has become a significant platform for dialogue on grief and parenting. During the episode, you’ll learn:   About Jenny and her work in the world. What it was like for Jenny to write in real time about the heart-wrenching journey of having a terminally ill husband.How and when Jenny decided to share her experiences and her story more widely. The resource that was most useful for Jenny as she crafted her memoir.Why it has been so important for Jenny to open up about her journey as a widowed parent.What Jenny has seen and experienced as a result of making the intentional choice to share her journey in online spaces. How Jenny decides which experiences or stories to share in real-time vs. which ones to share later or keep private. Jenny’s experience interviewing her daughter on her podcast. Jenny’s decision to start a podcast and what inspired it.How long Jenny did her podcast before she launched her first book. How starting a podcast helped Jenny find her voice and navigate being a widowed parent.Some of the most impactful ways Jenny repurposes her content.  Don’t forget to check out our show notes, which include action steps and resources. Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

    43 min

  7. 11/07/2024

    Breaking Up the Digital Book Monopoly

    In today’s episode, Becky delves into the world of digital book ownership with Joshua Stone, CEO of Book.io—a platform that allows readers to buy ebooks and audiobooks and sell them on a global secondary market, with publishers and authors earning royalties on the sales. The conversation centers around the limitations of current ebook licensing models, championed by platforms like Amazon, which prevent true ownership of digital content. Joshua sheds light on how Book.io is disrupting this monopoly, offering a solution that restores the rights of authors and the autonomy of readers. During the episode, you’ll learn:   About Joshua and his work in the world.Why digital book ownership is such a messy endeavor for authors.What the current ebook and audiobook market is like for both readers and authors.What Book.io is and how authors and publishers are using it as a new way to experience digital book ownership.How Book.io is non-exclusive, allowing authors to publish their digital books in traditional formats as well. The digital exchange of ebooks and audiobooks on Book.io and the benefits of passing digital books from owner to owner. How Book.io works for first-time authors who might be struggling to find an audience for their work.The value of borderless knowledge sharing.Whether or not Joshua thinks it’s possible to truly break up the digital book monopoly.How new technology options within Book.io can help authors combat the worries they have about AI.  Don’t forget to check out our show notes, which include action steps and resources. Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

    52 min

  8. 10/24/2024

    Pre-Order Campaigns for Self-Published and Hybrid-Published Authors

    In the final part of this two-part series, Becky is again interviewed by Franchesca Conner—a PR specialist at Weaving Influence. They take a deep dive into the nuances of marketing print-on-demand (POD) books, highlighting benefits, challenges, and strategies surrounding pre-order campaigns.  With the rise of self-publishing and hybrid-publishing models, many authors face unique hurdles in timing and planning their book launches. Becky emphasizes the importance of pre-orders in establishing a book’s credibility, building anticipation for launch, securing retailer links, and facilitating planned marketing efforts. Becky also reveals some of the key reasons why an author of a POD book might choose not to make it available for pre-order, focusing primarily on first-week book sales and post-launch marketing efforts.  During the episode, you’ll learn:   What is different about marketing POD books. About IngramSpark—a book distribution platform where authors can set up their POD books for pre-order.How setting up a POD book for pre-order can benefit book awareness, sales, and marketing initiatives. Why an author would want to focus more on the first week of sales for a POD book vs. pre-orders. Whether or not it’s a good idea for an author with no pre-order period for their book to switch up their categories on Amazon. How hybrid publishers typically approach pre-order campaigns for POD books and the limitations authors might face in that scenario.  Don’t forget to check out our show notes, which include action steps and resources. Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.

    24 min
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4.9
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About

The Book Marketing Action Podcast is a resource where you can get actionable advice to build your author platform, plan a book launch, launch your book successfully, and sustain interest in your book after launch. This podcast is focused on ACTION. At the end of every episode, we’ll share one or more actions you can implement to reach more people with your book and message. If you implement these actions consistently over time, you’ll see results. Some of these actions will seem easy, others will be more challenging. We want to be your guide in focusing on the actions that will make the biggest difference for you over time.

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