Good People, Cool Things
Joey Held
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167: Boy Bands, Sea Turtles, and Social Media Campaigns with Cassie Petrey
When Cassie Petrey was a mere 12 years old, she created a newsletter for the Backstreet Boys that reached fans worldwide. She’s parlayed that fangirling into a highly successful career, playing a role in social media marketing for several major artists, including those very same Backstreet Boys, Camila Cabello and Britney Spears. Cassie is the co-founder and co-CEO of the marketing and music management firm Crowd Surf. Cassie is a Forbes 30 Under 30 and Billboard 30 Under 30 recipient and a massive fan of sea turtles, which is just a lovely combination. We’re chatting about how to make it as a musician with no connections, using TikTok to your advantage, and some of her most memorable social media campaigns. This episode is brought to you by Banned Camp! Hosts Jennifer and Dan read through a book that's ended up on a banned list and determine whether the ol' ban was the right move. It's quirky, delightful, and a whole lot of fun. Check it out here. P.S. Did you know I have a Fun Fact newsletter? It's WONDERFUL. Subscribe here.
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