The Future Of Work
Pasadena City College
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Why Strategic Storytelling Is the New Corporate Currency with Aleya Harris, Speaker, Strategic Storytelling Consultant, Bestselling Author
In today's fast-paced and competitive business landscape, organizations strive to stand out and retain top talent. One powerful way to achieve this is through storytelling. By crafting narratives that resonate with employees, leaders can foster a sense of belonging, purpose, and motivation within their teams. Aleya Harris, founder and CEO of The Evolution Collective Inc. and creator of Spark the Stage™, is a renowned expert in strategic storytelling. Advocating for radical authenticity, Aleya believes storytelling can revitalize workplace culture and drive innovation. Her book, "Spark the Stage," aims to revolutionize public speaking by showcasing the essential role of storytelling in promoting inclusivity and deeper connections, even in remote work environments. You’ll learn: The significance of storytelling in leadership. How radical authenticity in storytelling can benefit workplace dynamics. Why understanding individual struggles is important in leadership. How workplace culture is shaped by collective stories. About the Guest: Aleya Harris is the spark for your spark™. A trailblazer in purpose-driven story crafting, she is a marketing executive and ex-Google Vendor Partner who brings her dynamic experience to her role as the CEO of The Evolution Collective Inc. Aleya is an international award-winning speaker, the founder and lead trainer of Spark the Stage ™, and the host of the award-winning Flourishing Entrepreneur Podcast. She is also the bestselling author of Spark the Stage: Master the Art of Professional Speaking and Authentic Storytelling to Captivate, Inspire, and Transform Your Audience. Her unique approach as a Strategic Storytelling Consultant has revolutionized the way businesses communicate, transforming workplace cultures and market positioning. With her dynamic energy and proven methodologies, Aleya guides clients to unlock their potential, articulate their radically authentic stories, and achieve unparalleled success. Engage with us: LinkedIn, Instagram & Facebook: @PasadenaCityCollegeEWD Join our newsletter for more on this topic: ewdpulse.com Visit: PCC EWD website More from Aleya Harris: Website: https://www.aleyaharris.com/ Read Aleya’s Book: Spark the Stage Email: spark@aleyaharris.com LinkedIn & Instagram: @aleyaharris TikTok: @thealeyaharris Partner with us! Contact our host Salvatrice Cummo directly: scummo@pasadena.edu Want to be a guest on the show? Click HERE to inquire about booking Find the transcript of this episode here Please rate us and leave us your thoughts and comments on Apple Podcasts, we’d love to hear from you!
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