PR 360

Global Results Communications
  • 5.0 (15)
  • MARKETING
  • UPDATED WEEKLY
PR 360

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications. Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.

  1. 1D AGO

    A Diversified Approach to Affiliate Marketing with Lindsay Ferraro Bennett

    Lindsay Ferraro Bennett is a public relations executive at Pace PR with 20 years of longstanding relationships and results-driven work within the luxury, lifestyle, fitness, food/beverage, travel, health/wellness, and publishing industries. Here, she discusses the evolving landscape of affiliate marketing, the importance of authentic content, and the role of influencers in driving brand success. She also emphasizes the need for a diversified approach in affiliate strategies and shares insights on how Pace PR uniquely integrates PR with affiliate marketing to achieve effective results. Key Takeaways: - Why affiliate marketing is a growing sector for publishers - How Pace PR integrates PR with affiliate marketing effectively - The importance that thought leadership plays at Pace PR Episode Timeline: 2:00    How Lindsay's background in magazines helps with affiliate strategies 3:30    Strategies that are currently working in affiliate right now 5:45    How to get niche sites on your radar 7:45    Understanding your client's goals 9:15    Not all affiliate publishers are created equal 12:30 How does Pace choose influencers? 14:30 The benefit of using micro-influencers 16:00 Why is Pace so good at affiliate marketing? 19:30 Lindsay's thought leadership philosophy This episode’s guest: • Pace Public Relations • Pace PR on Instagram • Lindsay Ferraro Bennett on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

    22 min

  2. MAR 26

    Navigating AI from a Data Perspective with Amanda Lee

    Amanda Lee is the Vice President of Marketing, Analyst, and Public Relations at DDN, the world’s leading data intelligence platform. She has 20-plus years of experience in marketing communications across AI, data intelligence, and technology ecosystems. Here, she discusses the rapid advancements in AI technology, the importance of data infrastructure, and the challenges women face in the tech industry.   Key Takeaways: - How AI is revolutionizing supply chain, agriculture, and life sciences - Why data infrastructure is crucial for the success of AI models - The current state of women in tech   Episode Timeline: 1:30  Amanda's dogs 3:15  How does Amanda keep up with all the changes in AI? 4:30  Recent developments in AI that have impressed Amanda 5:30  What's the hardest thing for marketers to explain to the public about AI? 7:15  Is there enough data infrastructure to support AI growth? 10:15 DDN's commitment to its customers 12:14 AI's impact on various industries 13:15 Autonomous cars 17:00 Online safety issues caused by AI 18:24 Challenges for women in technology   This episode’s guest: • Amanda Lee on LinkedIn • DDN's website   Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! Hosted on Acast. See acast.com/privacy for more information.

    23 min

  3. MAR 19

    The Power of PR in the Legal Industry with Susan Peters

    Susan Peters, a former litigator turned PR expert, shares her unique journey from law to public relations. She discusses the benefits of PR for lawyers and offers insights into media training and interview preparation. The conversation also explores the impact of AI on the legal industry and PR, as well as effective social media strategies for lawyers. Key Takeaways: - How PR helps lawyers build their reputation and attract clients - The importance of media training - Susan's transition from a litigator to a PR expert Episode Timeline: 1:00     Susan's transition from litigator to PR Expert 4:00    The benefits of PR for Lawyers 5:30    How lawyers can raise their profiles through PR 7:15    The dos and don'ts of media appearances 10:40  The impact of AI on law and PR 14:30  Why Google doesn't like AI writing 16:40  The pain of radio disclaimers 17:45  How are lawyers using social media to raise their profiles? 20:20  Tod's favorite legal radio ad 21:20  Susan's Role in Law Firm Media Professionals 23:40  Susan's thought leadership philosophy This episode’s guest: • Susan Peters on LinkedIn • Greybridgepr's website • Email: Susan@Greybridgepr.com Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •            Join the conversation by leaving a comment! •            Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    28 min

  4. MAR 12

    Building Brands You Can Feel with Omer Maman of Healthee

    Omer Maman, VP of Marketing at Healthee, explores the challenges of navigating healthcare benefits and how Healthee’s AI-powered platform is transforming the experience. He also shares why great marketing isn’t just about selling a product—it’s about creating an emotional connection. Key Takeaways: - How Healthee's AI platform simplifies healthcare navigation for employees - Why marketing is all about emotions - AI solutions for healthcare Episode Timeline: 1:30    An overview of Healthee 2:00     Navigating healthcare with AI Solutions 5:40    Personalization in health benefits 9:24    The Importance of transparency in healthcare costs 11:00 Insights from the Healthee's 2025 Benefits Report 13:20 Creating brands with an emotional spark 19:00  Cultural differences in branding between Israel and the USA 21:40 Omer's thought leadership philosophy This episode’s guest: • Omer Maman on LinkedIn • Healthee.com • Healthee on Instagram Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •            Join the conversation by leaving a comment! •            Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    27 min

  5. MAR 5

    Print Advertising, Made Simple with Beth Mach of Spacely

    Beth Mach, co-founder and COO of Spacely, shares how her company has made buying print ads as easy as buying a plane ticket and why the medium still so valuable in the digital age. She also discusses how she has found success in the ultra-competitive world of voice-over acting. Key Takeaways: - How Spacely simplifies the process of buying print ads - Why print advertising is still a significant player in marketing - How to break into voice over acting Episode Timeline: 1:30 Automation is great for relationships 2:45 How Spacely makes automation easy 3:45 What's the Spacely process like? 9:00 What are the best parts of a magazine to have your ad appear? 10:30 Why should brands choose print media over other types of advertising? 11:45 Magazines feel like a luxury item in 2025 13:00 Reading physical media is better for recall 14:00 The resurgence of out-of-home advertising 16:00 Spacely success stories 19:00 How did Beth break into voice acting? 22:10 How do people find voice actors? This episode’s guest: • Beth Mach on LinkedIn • Beth Mach's website • Spacely.Media Hosted on Acast. See acast.com/privacy for more information.

    25 min

  6. FEB 26

    'People Buy from People': Humanizing Brands with Eric Morley

    Eric Morley is the co-founder of Blue C, a California-based agency specializing in brand strategy and creative marketing. In his second appearance on the show, he discusses the evolution of client categories, the agency's proprietary branding strategy, BRANDPWR, and the importance of humanizing brands to build community and loyalty.  Key Takeaways: - The six pillars of BRANDPWR - Effective marketing strategies - Humanizing your brand Episode Timeline: 2:15 An overview of Blue C's work 4:00 The BRANDPWR framework 7:45 Identifying your target customer 9:00 Wahoo's Fish Taco's 2021 rebrand 11:15 Finding brand clarity 14:00 The importance of KPIs 15:30 It's had to maintain a brand 16:45 Brands need to be humanized 19:20 Why Sit 'n Sleep is a very human brand 21:30 Tod's work with California Deluxe Windows 23:50 Eric's thought leadership philosophy This episode’s guest: • Eric Morley on LinkedIn • BlueCUSA.om Hosted on Acast. See acast.com/privacy for more information.

    30 min

  7. FEB 19

    Healthcare Storytelling and Great Reporter Relationships with Amanda Griffith

    Media relations consultant Amanda Griffith shares her journey in healthcare storytelling, shaped by her experiences with chronic illness. She highlights the power of empathy in media, the impact of personal connections, and key themes like loneliness and burnout. Amanda also introduces the Chronic Boss Collective, a community empowering women with chronic illnesses to embrace their identities and share their stories in a technology-driven world. Key Takeaways: - How Amanda's chronic health conditions have shaped her career - How to build relationships with reporters - Transparency in communication Episode Timeline: 1:30 Amanda's history with ulcerative colitis 3:00 What's an ulcerative colitis flare-up? 5:45 How does Amanda's history of chronic illness help with storytelling? 7:45 The importance of human connection in media relations 8:45 What healthcare stories are resonating with audiences these days? 12:00 The loneliness epidemic 14:30 Building two-way relationships with reporters 17:45 Amanda's concussion 20:30 Eating on Zoom calls 22:30 The Chronic Boss Collective This episode’s guest: • Amanda Griffith on LinkedIn • Chronic Boss Collective • Bumble PR on X Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •            Join the conversation by leaving a comment! •            Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    28 min

  8. FEB 12

    Joy and Authenticity in Branding with JJ Nelson of Bergmeyer

    JJ Nelson, Director of Communications at Bergmeyer, joins us to discuss the power of joy in branding, the importance of authenticity, and how Bergmeyer stands out in the design world. He also shares insights on navigating economic shifts, adapting during COVID-19, and his work with SpeakOUT Boston in amplifying LGBTQ+ voices. Key Takeaways: - The importance of joy - Authenticity in branding - How Speak Out Boston empowers LGBTQ+ voices Episode Timeline: 1:00 The important role that joy plays in JJ's life 3:30 How JJ refills his joy bucket 5:10 JJ's previous career in casting 7:00 Self-awareness is the key to acting 9:30 Brands need to be self-aware 10:00 How does Bergmeyer set itself apart in the design space? 12:30 The importance of culture at Bergmeyer 13:30 How is Bergmeyer navigating the current economy? 15:30 How did Bergmeyer make it through COVID-19? 20:30 The weird way COVID unleased creativity 21:30 The current state of the LGBTQ movement This episode’s guest: • JJ Nelson on LinkedIn • JJ on Instagram • Bergmeyer's website Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •            Join the conversation by leaving a comment! •            Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

    27 min
See All (269)

Trailer

5
out of 5
15 Ratings

About

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications. Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    Global Results Communications
  • Years Active
    2020 - 2025
  • Episodes
    269
  • Rating
    Clean
  • Copyright
    © Global Results Communications 2024
  • Show Website
    PR 360

Content Restricted

This episode can’t be played on the web in your country or region.

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada