Feel the Boot
Feel the Boot
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What is Secret Sauce? Why Every Startup Needs It!
In this episode of Feel the Boot, host Lance Cottrell delves into the concept of 'secret sauce' for startups. Learn why identifying and protecting your unique differentiator is crucial for attracting investors and maintaining a competitive edge. Cottrell shares insights on developing a valuable and defensible secret sauce, using trade secrets and patents, and the importance of articulating it effectively in your pitch deck. This video is a must-watch for early-stage founders seeking to innovate and secure their business's future. Blog https://ftb.bz/109B Video https://ftb.bz/109V Newsletter https://ftb.bz/join Advising https://ftb.bz/advising
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