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Scaling a Popular Food Business: Kim Innis of Humble Crumble Shares Her Entrepreneurial Journey
When Kim Innis started Humble Crumble, she had no clear plan. It was just endless testing, tweaks, and passion. From markets to viral fame, her story shows that success isn't linear. It's a messy, iterative process. What really makes the difference? Listening to customers, experimenting fearlessly, and knowing when to evolve your product and brand. In this episode: - Kim shares the pivotal moments that pushed her to scale Humble Crumble beyond a side project - The role of customer feedback and social media in product innovation - How viral moments can accelerate growth and how to sustain that momentum - Challenges faced during COVID-19 and strategic pivots made to adapt - The importance of branding, visual identity, and community engagement - Building operational systems to maintain product quality at scale - The value of teamwork, culture, and decision-making processes in expanding a business - Future strategies for diversification and long-term brand sustainability Timestamps: (00:00) - Introduction to Kim Innis and Humble Crumble's success(02:00) - The initial leap from market stall to permanent store & early challenges(07:00) - Moving from local markets to multiple stores and operational systems(09:30) - Creating memorable food moments: social media and customer experience(18:30) - Maintaining brand culture and team engagement during scaling(28:00) - Diversifying with retail products like crumble toppings & future plans(35:30) - The importance of branding, visual identity, and community connection(46:00) - Protecting brand culture and values across expanding teams
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