Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

Paul Rogers and James Gurd

Podcast

Episodes

Latest Episodes

EP356: The Secret To A Heritage Brand’s Digital Rebirth: How John Smedley Used Techn…

7/22/2026 • 44 min

Replacing An Entire Tech Stack - John Smedley’s Migration Journey From Magento to Centra. Most brands are afraid to overhaul their legacy systems for fear of losing their identity but John Smedley’s story proves that a strategic replatform can elevate a storied heritage brand without diluting its uniqueness. Our guest, Jamie Austen, is the Head of Ecommerce Ope… Play episode

EP355: Do Targeted, Personalised Campaigns In The Cart & Checkout Really B…
EP354: Ecommerce Technology Vendor of the Year 🏆 Patchworks CEO On Produc…
EP353: The Power Of Agency-Brand Collaboration For Navigating Rapid Ecomme…
EP352: Navigating The Future Of Search With Aleyda Solis - GEO, Discovery …
EP351: How To Handle Hype Moments In Ecommerce - The Hidden Complexity Of …
EP350: Marketing Measurement In The Age of AI - What Shopify Brands Need T…
EP349: Are Agentic Storefronts The Future of Ecommerce? Manors Golf Co-Fou…
EP348: From Cult Brand To Global Business - Axel Arigato CEO Albin Johanss…
EP347: The Operational Strategies Driving Cross-Border Ecommerce Growth Fo…
EP346: Sportsshoes Doesn't Just Run Promotional Offers; They Make Every On…
EP345: What Gymshark's Ex CEO Learned About The Economics Of Scale Going F…
EP344: Building Your Content Creator Strategy by Two Globally-Recognised C…
EP343: Fashion Strategy in 2026 - Brand, Performance & Scale with Percival…
EP342: The 70% Rule - How AI Workflow Automation Drives Massive Productivi…
EP341: Modernising Ecommerce Platforms Without Risking Revenue: Expert Str…
EP340: Mastering B2B Ecommerce - Meeting Buyer & Seller Demands with Indus…
EP339: Rebuild & Unify Everything: Deconstructing Lupine’s Hybrid B2B/B2C …
EP338: Salesforce Investment In Modernising Its Commerce Platform To Cut C…
EP337:What Role Should An Ecommerce Consultant Play in Website Migrations …
EP336: Resale as a Strategic Tool for Brands - Unlocking Revenue, Loyalty …
EP335: BatchLDN Founder Story & How Physical Retail Is The Foundation For …
EP334: How Represent Is Building Community Loyalty Through Data-Driven Str…
EP333: How The Latest Technology Trends Are Reshaping Ecommerce Team Struc…
EP332: How Mature Is Shopify’s POS? Feature Strengths & Operational Limita…
EP321: Reframing Ecommerce's Build vs. Buy Debate - Practical Uses Of AI T…
EP330:How eComID Is Helping Ecommerce Retailers Reduces Returns Through Be…
EP329: Measuring The Tangible & Intangible Impact of Website Rebrands and …
EP328: Ecommerce Tech Stack Evolution - The Tools & Capabilities Ecommerce…
EP327: Customer Reviews - Maximising The Impact On Conversion & SEO And Ha…
EP326: Worldpay's VP Ecommerce on Payment Trends & The Hidden Power of AI …
EP325: Elastic Path CEO Bryan House On How B2B Ecommerce Businesses Can Le…
EP324: Creative Engineering - How To Build Niche Capabilities Into An Ecom…
EP323: The Trends That Are Redefining B2B Ecommerce - Don’t Get Left Behin…
EP322: James & Paul's Ecommerce & Digital Marketing Predictions for 2026
EP321: Inside Commerce State of the Industry 2025 Annual Wrap Up - Trends,…
EP320: How Shopify's Latest AI & Agentic Commerce Tools Will Benefit Ecomm…
EP319: Ecommerce Vendor Leadership Team Interviews & Strategy Update H2/20…
EP318: Performance Marketing - A Modern Optimisation & Measurement Framewo…
EP317: Unlocking Profit - The ROI of Building Accessible Websites, With In…
EP316: Decoding Shopify's Strategy - What Shopify's Product Direction Mean…
EP315: Scaling Smart - How To Make Better Technology Choices for Ecommerce…
EP314: Beyond Quick Fixes - How Puresport is Building a Category-Defining …
EP313: Mastering Ecommerce Operations - Secrets to Scaling Success with Hi…
EP312: From Concept to Launch - Crafting Paul Smith's Premium Loyalty Expe…
EP311: Replatforming 2.0 - Innovative Approaches for Today's Technology Mi…
EP310: What Shopify’s OpenAI Checkout Integration Means For Ecommerce Bran…
EP309: How to Supercharge Shopify CRO: Segmentation, Personalisation & Tes…
EP308: Redefining Customer Experience & Loyalty - Why Ecommerce Brands Nee…
EP307: What Does Good Web Design For Ecommerce Actually Mean? An Objective…

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