Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

Paul Rogers and James Gurd

Podcast

Episodes

Latest Episodes

EP368: Broken Ecommerce Tracking Is Costing You 10-20% Of Your Ad Performance: Find …

10/14/2026 • 49 min

In this episode, find out how to keep your attribution accurate as privacy rules tighten. Your ad management & optimisation is only as good as your tracking. Listen if you want to spot where your analytics is leaking data and leave with clear first steps to fix it, no analytics background required. Our guest expert is Littledata founder & CEO Edward Upton. Key … Play episode

EP367: Ecommerce Site Search Is Only As Good As Your Data: Add Context And…
EP366: The Hidden Ecommerce P&L Lever: Rethinking Delivery As A Growth Str…
EP365: Kibo Commerce Chief Product Officer On Their Unified AI Experience …
EP364: The Loyalty Playbook Retailers Need Before Black Friday - Tactics T…
EP363: The Agent Experience Era - Centra CEO Martin Jensen On Building AI …
EP362: Performance Marketing In 2026 Shifted From "AI-Assisted" To Genuine…
EP361: What .Dev Revealed About Shopify’s Strategic Focus, From Leading Sh…
EP360: How Ellis Brigham Is Building a Modern Retail Experience Through Te…
EP359: Native Apps Vs Mobile Web - When Does A Native App Actually Make Se…
EP358: Strategic Affiliate Marketing For Next Level Incrementality, With G…
EP357: Next Generation Ecommerce Stack - Discussing The Future of Tech Wit…
EP356: The Secret To A Heritage Brand’s Digital Rebirth: How John Smedley …
EP355: Do Targeted, Personalised Campaigns In The Cart & Checkout Really B…
EP354: Ecommerce Technology Vendor of the Year 🏆 Patchworks CEO On Produc…
EP353: The Power Of Agency-Brand Collaboration For Navigating Rapid Ecomme…
EP352: Navigating The Future Of Search With Aleyda Solis - GEO, Discovery …
EP351: How To Handle Hype Moments In Ecommerce - The Hidden Complexity Of …
EP350: Marketing Measurement In The Age of AI - What Shopify Brands Need T…
EP349: Are Agentic Storefronts The Future of Ecommerce? Manors Golf Co-Fou…
EP348: From Cult Brand To Global Business - Axel Arigato CEO Albin Johanss…
EP347: The Operational Strategies Driving Cross-Border Ecommerce Growth Fo…
EP346: Sportsshoes Doesn't Just Run Promotional Offers; They Make Every On…
EP345: What Gymshark's Ex CEO Learned About The Economics Of Scale Going F…
EP344: Building Your Content Creator Strategy by Two Globally-Recognised C…
EP343: Fashion Strategy in 2026 - Brand, Performance & Scale with Percival…
EP342: The 70% Rule - How AI Workflow Automation Drives Massive Productivi…
EP341: Modernising Ecommerce Platforms Without Risking Revenue: Expert Str…
EP340: Mastering B2B Ecommerce - Meeting Buyer & Seller Demands with Indus…
EP339: Rebuild & Unify Everything: Deconstructing Lupine’s Hybrid B2B/B2C …
EP338: Salesforce Investment In Modernising Its Commerce Platform To Cut C…
EP337:What Role Should An Ecommerce Consultant Play in Website Migrations …
EP336: Resale as a Strategic Tool for Brands - Unlocking Revenue, Loyalty …
EP335: BatchLDN Founder Story & How Physical Retail Is The Foundation For …
EP334: How Represent Is Building Community Loyalty Through Data-Driven Str…
EP333: How The Latest Technology Trends Are Reshaping Ecommerce Team Struc…
EP332: How Mature Is Shopify’s POS? Feature Strengths & Operational Limita…
EP321: Reframing Ecommerce's Build vs. Buy Debate - Practical Uses Of AI T…
EP330:How eComID Is Helping Ecommerce Retailers Reduces Returns Through Be…
EP329: Measuring The Tangible & Intangible Impact of Website Rebrands and …
EP328: Ecommerce Tech Stack Evolution - The Tools & Capabilities Ecommerce…
EP327: Customer Reviews - Maximising The Impact On Conversion & SEO And Ha…
EP326: Worldpay's VP Ecommerce on Payment Trends & The Hidden Power of AI …
EP325: Elastic Path CEO Bryan House On How B2B Ecommerce Businesses Can Le…
EP324: Creative Engineering - How To Build Niche Capabilities Into An Ecom…
EP323: The Trends That Are Redefining B2B Ecommerce - Don’t Get Left Behin…
EP322: James & Paul's Ecommerce & Digital Marketing Predictions for 2026
EP321: Inside Commerce State of the Industry 2025 Annual Wrap Up - Trends,…
EP320: How Shopify's Latest AI & Agentic Commerce Tools Will Benefit Ecomm…
EP319: Ecommerce Vendor Leadership Team Interviews & Strategy Update H2/20…

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