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Season 2 Trailer
Making It in the time of covid-19: Making It is back for its second season. Making It is a show about building great businesses in Egypt. Each episode brings you a one-on-one sit-down with a CEO or founder at the top of their game. They are leaders at the helm of businesses going through different stages of growth and they discuss with us the issues they face, the challenges they have to overcome, and what it takes to “Make it.” This happens to be our first season where we had to record outside the studio, courtesy of covid-19. So you’ll have to forgive us if you hear any dogs barking in the background. This is a weird time for us all, and especially for businesses, so we felt it was important to get a season out during this time, dedicate a few episodes to discuss the microbial elephant in the room, in addition to giving you guys something to kill a few hours during the lockdown. Season 2 kicks off on Thursday, 23 April — just in time for Ramadan. Our guests this season come from a myriad of backgrounds such as microfinance, cupcakes (also just in time for Ramadan), fintech, and education. In the meantime, you can listen to our season 2 trailer, where our hosts, Patrick and Hisham, chat about their lives in quarantine, explain why the season is coming out now, and give a bit of a sneak peek as to what you can expect to hear in upcoming episodes. Patrick has also been doling out advice and thoughts on how to manage your business and teams during this unprecedented crisis in his What’s Next blog. You can read some of these here: What if we could start from scratch? What would we build? You don’t need to talk about covid-19 and your company as much as you think you do Your 1Q earnings: How to manage your board through covid-19 9 steps to build your own bailout package to see your business through covid-19 Want to catch up on season 1? You have seven days to get caught up with seven CEOs and founders: Lina Mowafy, cofounder of TAM Gallery Hani Berzi, founder of Edita Hazem Moussa, co-founder and CEO of Sarwa Capital Fatma Ghali, managing Director of Azza Fahmy Karim Awad, group CEO of EFG Hermes Karim El Sahy and Abeer El Sisi from high-profile AI startup Elves Jalal Abugazaleh, founder of Gourmet Egypt ** Subscribe to Making it here for https://bit.ly/35lugvb. ** Subscribe to Enterprise, our 6am briefing on business, finance and economics in Egypt (also free) at www.enterprise.press. Making It is grateful for the generous support of: CIB, Egypt’s number-one private-sector bank and the partner of choice for CEOs and leaders of businesses at all stages of their growth stories The United States Agency for International Development, which has a 40 year history of inspiring Egyptian success in partnership with the Government and people of Egypt. See omnystudio.com/listener for privacy information.
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