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The Slow Newscast

Tortoise Media

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Dangerous games: Red Bull's killer PR

The energy drink company has built a billion-dollar brand promoting extreme sports like BASE jumping. Who’s responsible when it goes wrong? To find out more about Tortoise: Download the Tortoise app - for a listening experience curated by our journalists Subscribe to Tortoise+ on Apple Podcasts for early access and ad-free content Become a member and get access to all of Tortoise's premium audio offerings and more If you want to get in touch with us directly about a story, or tell us more about the stories you want to hear about contact hello@tortoisemedia.com Hosted on Acast. See acast.com/privacy for more information.

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