Climate Rising
Harvard Business School Business & Environment Initiative
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CNN Chief Climate Correspondent Bill Weir: Media's Role in Shaping Climate Action
This episode is the first of our latest series on climate in media and entertainment, where we explore and understand the role of storytelling in shaping climate actions. Today we have Bill Weir, Chief Climate Correspondent at CNN who shares his expertise on how CNN integrates climate narratives into their news coverage, the power of storytelling, and the strategies they employ to highlight both the urgency of the climate crisis and the innovative solutions emerging worldwide. Host and Guest Climate Rising Host: Professor Mike Toffel, Faculty Chair, Business & Environment Initiative (LinkedIn) Guest: Bill Weir, Chief Climate Correspondent, CNN (LinkedIn)
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