Today in Digital Marketing
Tod Maffin
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The Myth of "99% Brand Safe"
Brand safety tools claim platforms they measure are '99% safe.' But can marketers trust those numbers? Probably not. Also: YouTube adds the single biggest item from marketers' wish lists. TikTok's new search feature could sell more of your products. And garbage in, garbage out — the sad and dangerous state of AI search summaries. Our Sponsors: * Check out Miro: miro.com Privacy & Opt-Out: https://redcircle.com/privacy
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