Sustainable Supply Chain
Tom Raftery
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Mastering Marketing ROI in the Supply Chain World
Send me a messageWelcome to the latest episode of the Digital Supply Chain podcast. I'm your host, Tom Raftery. Today, I'm joined by Chris Peer, CEO of SyncShow, for an insightful dialogue on the intersection of marketing and supply chain management.In our discussion, Chris introduces the 'Great Eight Pillars of ROI Driven Marketing' - a strategic framework designed to enhance the marketing efficacy within the supply chain sector. This methodology moves beyond traditional tactics to build a f...
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