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Anita Siek



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How to Name Your New Product, Offering or Brand

A brand name is usually the first thing we look into, when starting a business, when rebranding, or when we are about to launch a new service or product offering. But should it be? Having had the honour of naming a number of brands at Wordfetti, in this episode, I dive into a simple 4-step-framework (also known as the 4C's) that you can come back to, time and time again - to name your brand. Get 5 free copy lessons here: For BTS follow @anitasiek and the team at @wordfetti

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