Nudge

Phill Agnew

Podcast

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Latest Episodes

Does male insecurity increase Ferrari sales? (And 6 more psych-myths)

9/28/2026 • 24 min

Are men who are insecure about their manhood more likely to buy sports cars? Do memes work for government communication? Does brand colour change the products we buy? And will an AI ever replace a police interrogator? These are some of the questions Jo Evershed, a psychological scientist and CEO, helps me answer on today’s episode of Nudge. --- Unlock… Play episode

The huge restaurant chains masquerading as independents
I tested Rory Sutherland’s business advice
The worst mistake to make on Dragon’s Den / Shark Tank
Are metrics controlling your life?
The mental tricks used to break the 2-hour marathon
How much should you reveal to your co-workers
Katy Milkman: “Here’s how to make exercise fun”
Why fear won’t always persuade
How these two marketers manipulate your music taste
Can balsamic vinegar make beer better?
88 out of 90 people fall for this bias. Do you?
Will the UK’s social media ban backfire?
Katy Milkman: Learn how to change habits in 39 minutes
Were the 2018 Gatwick drones real?
Do broken windows cause crime?
“How we used nudges reach £12 billion in sales” Octopus Energy's Pete Mill…
Enhanced Games: Did the $320m marketing stunt backfire?
What makes a good logo?
How peer pressure built a $5 billion fitness revolution
Prof Wiseman: “My (Failed) Search for the World's Funniest Joke”
Why willpower alone doesn’t work
Prof Wiseman: “This is how you spot a liar”
Nir Eyal “Why These £39 Placebo Pills Actually Work”
What the World’s ‘Best Chat-Up Line’ Reveals About Human Psychology
Learn psychological pricing in 24 minutes
Will Guidara: How Cognac solved a major problem at the world’s #1 restaura…
How this fraudster sold fake Scottish tea to the rich & famous
Will Guidara: “Here’s how I built the world’s #1 restaurant"
Can this “magic” number change your behaviour?
Are we all just status-seeking monkeys?
“These two words increased sales by 18%.” Robert Cialdini
When you can’t stop seeing the thing you’ve just discovered
The Psych-Trick Behind One of the Decade’s Fastest Growing Orgs
Real-world examples of cognitive biases
“This common pricing strategy is completely wrong!” Robert Cialdini
Robert Cialdini: “This study on 6,700 websites proved my principle!”
The Secret Behind KFC’s Success
Why is it so hard to say no?
The top 9 tips from 55 Nudge episodes in 2025
The nudge that persuaded Aussies to stop speeding
Don’t listen to this podcast
Why We’re Irrationally Loyal to Amazon Prime
Robert Cialdini: "Everyone Should Memorise This Persuasion Principle"
Why Everyone’s Suddenly Drinking Aperol Spritz
Five science-backed tips to become a better leader
What Marge Simpson Can Teach You About Leadership
Are leaders born or are they made?
How did Guinness become Britain’s most popular pint?
The Surprising Menu Psychology Behind Five Guys’ Success

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