Voice Marketing with Emily Binder

Emily Binder
  • 5.0 (13)
  • MARKETING
  • UPDATED BIWEEKLY
Voice Marketing with Emily Binder

Get better at marketing in just a few minutes. This show features insights and tips for business leaders and entrepreneurs on marketing, branding, innovation, and startups. It includes voice / AI and podcasting tips, psychology, startup advice, video and social media strategy, and more. Episodes are evergreen, designed to be concise, thought provoking, and entertaining. Everything comes back business, marketing, and/or psychology but you'll come to enjoy the variety and style unlike any other business podcast. This show began as a daily Alexa Flash Briefing in 2018 and morphed into a mini-podcast every week or two. It's designed to binge and share. About your host: Emily Binder is a marketing and branding leader, entrepreneur, speaker, and consultant. She's a post-revenue startup founder in SaaS / voice AI marketing. Emily is the Founder of WealthVoice, the top voice marketing and podcast app in financial services, est. 2020. She is also the Founder and Chief Strategist at Beetle Moment Marketing since 2017. Emily's clients include TIGER 21, Verizon, TD Ameritrade, Ritholtz Wealth Management and other multi billion-dollar wealth management and financial services firms. Emily has been podcasting since 2012 and is a recognized authority in Voice Marketing. Enjoy on your favorite podcast app and watch clips on YouTube and Instagram: @beetlemoment. Subscribe free, hear past episodes, and leave a review: emilybinder.com/podcast. Hosted on Acast. See acast.com/privacy for more information.

  1. MAR 25

    How to Build an Audience When You Have Low Social Followers (Algorithm Advantage)

    5 Tips to Build an Audience When You Have Low Social Followers (the Algorithm Advantage) In this episode, discover why follower counts no longer matter and learn five social media strategies specifically designed for efficient, organic content marketing. Maximize your lead generation efforts by understanding how to test content structures, transform impactful ideas into newsletters, expand reach across multiple platforms, utilize newsjacking, and build an email subscriber list. Embrace the power of algorithms to engage your audience effectively and generate meaningful insights from your social media activities. (0:00) Introduction: The Changing Landscape of Social Media (0:23) The Importance of Social Media for Business (0:42) Follower Counts: Why They Don't Matter Anymore (1:27) Five Strategies for Building an Audience (1:33) Strategy 1: Experiment with Content Structures (4:39) Strategy 2: Repurpose Impactful Ideas (6:10) Strategy 3: Expand Your Reach Across Platforms (8:23) Strategy 4: Capitalize on Current Events (Newsjacking) (11:14) Strategy 5: Build and Leverage Your Email List (11:42) Recap 5 Social Media Tips / Strategies to Generate Leads YouTube Playlist- podcast clips My podcast tools: Record a guest podcast: emilybinder.com/riversideRecord and edit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me: Speaking: emilybinder.com/speaking Coaching: emilybinder.com/call Bring me into your next meeting: thinkersone.com/emilybinder Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

    13 min

  2. FEB 11

    Why OpenAI's $14 Million Super Bowl Ad Was Human-Created

    Human Creativity in AI-Powered Marketing: Insights from OpenAI’s Super Bowl Ad Watch this episode at youtube.com/emilybinder Discover why OpenAI, the top generative AI platform, chose a human-created ad for their $14 million Super Bowl LIX spot which aired February 9, 2025. I discuss the balance between AI assistance and human intuition in marketing and daily business communication, highlighting the importance of authenticity and emotional depth. Explore the implications of AI-generated content on digital media quality and the future of work, alongside a review of OpenAI's advertising approach and its broader marketing impact. Chapters: (00:00) Introduction: The Human Touch in AI Advertising (00:42) The Minor Role of Sora in OpenAI Super Bowl Ad (02:40) The Value and ROI of Super Bowl Ads that Cost $8 Million (04:15) AI's Limitations in Creativity and Communication (06:46) The Future of AI in Marketing (09:16) Conclusion: Authenticity in AI-Driven Content Links mentioned: OpenAI Super Bowl Ad: ChatGPT | The Intelligence Age Dead Internet Theory Super Bowl Ad ROI: $4.60 for every $1.00 spent (Kantar 2022) My podcast tools: Record a guest podcast: emilybinder.com/riversideRecord and edit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gear Hire me: Speaking: emilybinder.com/speaking Coaching: emilybinder.com/call Bring me into your next meeting: thinkersone.com/emilybinder Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

    12 min

  3. FEB 4

    How to Give a Great Speech: Voice and Body Language Tips (Exec Coaching Session)

    Tips from my coaching session with a financial institution President to prepare for his upcoming speech to 800 people. Body language, tone and pitch are 93% of communication. You don't have to have the perfect words. But if you're hunched, throat's tight and your voice sounds thin, people can't even hear the words you say. Stage Presence and Vocal Confidence: I discuss effective strategies for enhancing speaking delivery, including breathing exercises, body language tips, and tonality. Learn how to reduce nervousness, make your voice sound more confident, and use hand gestures effectively. Chapters: (00:43) Importance of Voice in Communication (01:08) Non-Verbal Communication (03:41) Breathing Techniques for Better Speaking (04:44) Deepening Your Voice (07:08) Effective Use of Hand Gestures (09:44) Vocal Warm-Up (10:41) Final Voice Tips + Executive Coaching Services (emilybinder.com/call) Links: The 7-38-55 rule: 5-minute episode "Breath" - James Nestor (book) Why Being a "Mouth-Breather" Is Bad For You w/James Nestor | Joe Rogan (YouTube) Mouth tape for better sleep and jawline What is vocal fry? Vanessa Van Edwards TED Talks hand gestures My podcast tools: Record: emilybinder.com/riversideEdit (AI): emilybinder.com/descriptGear: beetlemoment.com/gearHire me: Speaking: emilybinder.com/speaking Coaching: emilybinder.com/call Bring me into your next meeting: thinkersone.com/emilybinder Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

    13 min

  4. JAN 28

    My YouTube Video Got Demonetized. Don't Build Your Castle on Rented Land - Part 2 of 2

    Navigating Trademark Disputes and Content Creation Challenges. When is it worth your time to go after someone who uses your trademark in a grey area or fair use manner that is not referencing your brand? At the end of the day, just be a human being when you do business. If you have an issue with someone's content, try having a simple conversation before taking action that could hurt a creator, especially a small business owner. I have no hard feelings toward anyone, I'm just sharing what happened because the story is helpful to keep in mind for your own content. Content moderation is usually run by bots who don't understand nuance. I discuss a personal experience of having a YouTube video removed for an apparent trademark violation. I delve into the complexities of trademark law, Lanham Act and fair use. I highlight the importance of diversifying content platforms and building a resilient outreach strategy via your email list. Chapters: (00:29) Understanding Trademark Fair Use (01:50) The Lanham Act Explained (03:02) Personal Reflections on Trademark Issues (05:37) YouTube's Response, and Content Strategy (07:58) Building a Resilient Online Presence (10:15) The Future of Social Media and AI Links mentioned: 41k impressions LinkedIn video post: "Let's talk openly about fees" Full video: ROI of Transparent Pricing + Marketing (Financial Advisors and AUM): YouTube My podcast tools: Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me: Speaking: emilybinder.com/speaking Coaching: emilybinder.com/call Bring me into your next meeting: thinkersone.com/emilybinder Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

    11 min

  5. JAN 28

    TikTok Ban Marketing Lessons. Don't Build Your Castle on Rented Land - Part 1 of 2

    TikTok stat: 92% of TikTok users take some type of action after watching a video and 37% of purchase something they discovered through the app. Reread that. You won't find numbers that high on any other platform. I unpack the January 2025 TikTok ban and its implications for businesses, highlighting the importance of not relying solely on one platform. The TikTok ban impacted millions of users, showing the importance of diverse digital strategies. Hear about TikTok's unique audience behavior, usage statistics, and why it's addictive. Learn why spreading content across multiple channels and maintaining direct communication with your audience is crucial for sustainable business growth. The iconic Bethenny Frankel described TikTok vs Instagram perfectly: IG is the Marriott hotel lobby where you present your best self or polished persona, while Tok is the wild after party upstairs where you can wear anything and express your real self without judgment, while finding community. Chapters: 00:00 Introduction: The TikTok Ban and Its Implications 00:28 The Importance of Owning Your Audience 00:57 What Happened with the TikTok Ban (January 18-19, 2025) 02:33 TikTok's Algorithm and User Base Stats 04:24 TikTok's Influence on Consumer Behavior (TikTok Shop revenue) 07:37 Future of TikTok and Potential Beneficiaries 08:16 Diversify Your Content Platforms 09:08 Teaser for the Next Episode (Part 2 of 2) TikTok stats: Basis.com CBS BI My podcast tools: Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me: Speaking: emilybinder.com/speaking Coaching: emilybinder.com/call Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

    9 min

  6. 12/12/2024

    ROI of Transparent Pricing + Marketing (Financial Advisors and AUM)

    68% of consumers feel more engaged with businesses that show honest pricing upfront. Transparent pricing (especially when prices are perceived as high) can boost long-term success because business is all relationships and trust. This applies to every industry but especially financial advisors/RIAs. Plus: the powerful combination of transparent pricing plus video marketing: this dual strategy spells success. Watch on YouTube Show notes: blog Chapters: (00:11) Importance of Publishing Pricing (01:57) Pricing Strategies for Financial Advisors   (02:26) Pricing Lessons from Car Rental Industry   (03:57) You want customers, not buyers   (04:45) Competitive pressures in wealth management (05:12) The Emotional Component of Financial Advice   (05:35) Exploring Alternative Pricing Models (05:50) The Almanack of Naval Ravikant (06:30) Your hourly rate (Naval): $1000/hour (08:37) 649,900% ROI in 1 month: case study - AI pricing   (10:20) Psychology of pricing high end services   (11:27) Why I hired a financial advisor (12:55) 2025 content marketing tips for advisors (14:12) Social media / video is one-to-many broadcast Related episodes: Four Types of Leverage In Your Business Buffalo Marketing Don't Do Marketing My podcast tools: Record: emilybinder.com/riversideAI editor: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me: Speaking: emilybinder.com/speaking Coaching: emilybinder.com/call Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

    16 min

  7. 11/29/2024

    Profitable for 4 Years: Three Founder Tips for Early Stage Startup Success

    4.5 years in, my voice AI marketing startup has been continually profitable since Month 1. Here are three essential early stage startup tips for founders. These tips are simple and may seem obvious but they are so easy to forget when you're busy building a business. WealthVoice is a bootstrapped SaaS I founded March 2020. If you want to go deeper, check out my startup story playlist on YouTube. Timestamps: (0:00) Three things I'd do differently in the first year or two (0:55) Tip 1) Hiring (beyond obsessive about references) (2:00) Tip 2) Tech stack (simplify) (2:30) Tip 3) Hit by a bus fail-safe: Document processes, tools, and back-end of how the business runs. Be meticulous and continually update. (4:08) Final thoughts and recap tips (5:24) Bonus tip: Create a living will. Tip: My financial advisor set me up with wealth.com. (6:00) Startup story playlist 7:00 Related: You want people to unsubscribe: 1-minute YouTube Short / 4-minute podcast: "Unsubscribing is a Gift" Links: WealthVoice Startup Story - YouTube playlist Get email updates (88% click rate): beetlemoment.com/email My podcast tools: Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me: Speaking: emilybinder.com/speaking Coaching: emilybinder.com/call Bring me into your next meeting (ThinkersOne): thinkersone.com/emilybinder Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

    7 min

  8. 11/21/2024

    Prevent Embarrassing Podcast Guest Outreach Emails: Tips and AI Prompt

    Hear how to avoid a big mistake for your personal brand: spray and pray podcast booking services and VAs sending hundreds of poorly targeted messages with your name on them. Solution: I share strategic tips about protecting your personal brand so you only target the right podcast hosts. Use my (free) AI prompt to identify and email hosts of relevant, high quality podcasts that you can be a guest on. Watch video clip: youtube.com/emilybinder -- YouTube Short Links mentioned: Blog post with AI Prompt and details: Want to Be a Podcast Guest? AI Solution Avoids Embarrassing Mistakes (Past episode): Stop Losing HALF Your Hard-Earned Clients: Retention Marketing Tips: Listen on Spotify or Apple Podcasts 4/23/2024 My podcast tools: Record: emilybinder.com/riverside Edit with AI: emilybinder.com/descript Shop my gear: beetlemoment.com/gear Hire me: Speaking: emilybinder.com/speaking Coaching: emilybinder.com/call Bring me into your next meeting: thinkersone.com/emilybinder Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

    10 min
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About

Get better at marketing in just a few minutes. This show features insights and tips for business leaders and entrepreneurs on marketing, branding, innovation, and startups. It includes voice / AI and podcasting tips, psychology, startup advice, video and social media strategy, and more. Episodes are evergreen, designed to be concise, thought provoking, and entertaining. Everything comes back business, marketing, and/or psychology but you'll come to enjoy the variety and style unlike any other business podcast. This show began as a daily Alexa Flash Briefing in 2018 and morphed into a mini-podcast every week or two. It's designed to binge and share. About your host: Emily Binder is a marketing and branding leader, entrepreneur, speaker, and consultant. She's a post-revenue startup founder in SaaS / voice AI marketing. Emily is the Founder of WealthVoice, the top voice marketing and podcast app in financial services, est. 2020. She is also the Founder and Chief Strategist at Beetle Moment Marketing since 2017. Emily's clients include TIGER 21, Verizon, TD Ameritrade, Ritholtz Wealth Management and other multi billion-dollar wealth management and financial services firms. Emily has been podcasting since 2012 and is a recognized authority in Voice Marketing. Enjoy on your favorite podcast app and watch clips on YouTube and Instagram: @beetlemoment. Subscribe free, hear past episodes, and leave a review: emilybinder.com/podcast. Hosted on Acast. See acast.com/privacy for more information.

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