Voice Marketing with Emily Binder

Emily Binder

Podcast

Episodes

Latest Episodes

Nike's Win, Pepsi's Fail, and Pinkwashing on LinkedIn: Purpose-Driven Marketing

4/15/2024 • 6 min

82% of consumers say they want to buy from brands with values that align with their own (RetailBrew, 2022). I discuss what makes purpose-driven marketing work or fall flat. (00:00) Introduction to Purpose-Driven Marketing (1:22) Success of Nike's 30th anniversary "Just Do It" campaign, ft Colin Kaepernick, boldly aligned with Black Lives Matter movement -“Believ… Play episode

How Scott Galloway & Bethenny Frankel Top Charts: Winning Podcast Formats
Do You Use Jackal or Giraffe Language? ("Nonviolent Communication")
Crazy Expectations? The Reality of Podcasting (Wild Leverage)
Why It's Not Selling (Value Equation: Easy Top, Hard Bottom) | (Top 5 Rebr…
How to Make Your Content Memorable | (Top 5 Rebroadcast)
Cut Your Intro: Short Form Content Tips | (Top 5 Rebroadcast)
One Day Amazon Will Fail + Story of Sears | (Top 5 Rebroadcast)
Charlie Munger: You're Already Paying for It | (Top 5 Rebroadcast)
School Made You a Fair Reader and a Bad Listener (Part 2 of 2)
Listening: You Remember 1/8 of What's Said (Part 1 of 2)
How Long Should a Podcast Be? Half the Length You're Doing.
Vocal fry is for TikTok girlies & Matthew McConaughey. (Guest: Allison Pon…
How to Avoid Business Drama (Scope Creep & Tips )
That .jpg is Ruining Your Social Media (267% Less Engagement)
New Shure SM7B vs MV7 Review + Content Marketing Tip + YouTube ChatGPT Ha…
Why Marketing Costs You 3x Too Much (Missing One Thing)
Don't Do Marketing, Be Marketable. (Threads dead, baby?)
Swipe & Sell: The Missing Double Opt-In in Modern Dating AND Business
Why It's Not Selling: The Value Equation (Easy Top, Hard Bottom)
Why Startup MVPs and Vision Boards Don't Work
Who Really Shapes You? The 'Average of Five' Revisited (Jim Rohn)
Schwarzenegger's Schmäh and The Bethenny Clause: Brand + Negotiation Maste…
AI Costs Dropping 70% a Year - Cathie Wood on ChatGPT & Moore’s Law
My 2 Favorite Free ChatGPT Tools: Prompt Genius + Glasp for YouTube SEO
The What-Abouts & Post-It Notes Business Story (Who’s Getting Fired)
Don't Bill Hourly (Back to the Black Box)
Domination and Submission Everyday: Your Conversations Explained
Ford's $3.76 Billion Mistake. Don't Rush to Build.
Must-Know: Brand Personality Spectrum: Serious or Playful? Authority or Fr…
Top Three Lessons from The 22 Immutable Laws of Marketing
What's Wrong with the Term "Female Founder"?
Charm Pricing: Why Over 60% of Prices End in the Number 9
You Get 150 Best Friends - Limits to Your Network (Dunbar's Number)
Subscriptions for Success: Lessons from Uber One and Amazon Prime
Unlocking Success: The Power of Purpose in Your Business
Your Business Should Be a Black Box (99% True)
How to Find Your Ideal Audience and Align Your Business with Your Gifts
Marketing is about Perception, Not Product
A Framework for Negotiation: I FORESAW IT (Seth Freeman)
Four Types of Leverage in Your Business (Low-High)
An Approach Most Marketers Wouldn't Recommend (But I Do)
How to Become an Amazon Associate (Get Paid When You Share Products)
4 Tips to Improve Your Voice with Vocalics
Why Nora Accidentally Cashed Out Her 401(k)
News: Merchants Can Pass Credit Card Fees to Customers (Canada)
Tone of Voice Predicted Medical Malpractice Lawsuits
Positioning Your Product or Service Unlike Dating Profiles
Quick and Dirty Audiogram Hack (iPhone + Spotify Tip)
Sell the Problem You Solve, Not the Product You Have

Voice Marketing with Emily Binder RSS Feed

Share: Twitter • Facebook • Embed

Copy embed code: