The Animalz Content Marketing Podcast

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Category Creation with SaaStock's Emily Byford

In today’s episode, Ryan chats to Emily Byford, Content Marketing Manager at SaaStock. We discuss SaaStock’s pivot from one of the premiere in-person SaaS conferences to an entirely online event in the wake of COVID-19; we dig deep into category creation, by way of Emily’s work at would-be category king Akkroo, and explore the role content plays in conceiving, evangelising and owning an emergent category; and we wrap-up by discussing the differences between agency content marketing, and working in-house at a startup.

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  Hyper-Competitive Content Marketing With Buffer's Ash Read

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  AI, Twitter Marketing & The Creator Economy with Blake Emal

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  Product-Led Content & Thinking Like a Strategist with Dr. Fio Dossetto

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  Content Marketing Benchmark Report 2020

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  Diversity, Equity and Inclusion: One Content Team’s Journey

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  How to Become a Thought Leader

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  Content Q&A #1

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  GPT-3 and the Future of Content Marketing

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  Ecommerce Content Marketing: Hyper-Competition, Niches, and COVID-19

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  Auditing the Animalz Blog: What Works and What Doesn’t

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  The Animalz Principles of Quality

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  EdTech Content Marketing

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  What Brands Can Learn From Big Publishers with Parse.ly's Andrew Montalenti

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  How the Degreed Marketing Team Is Adapting to a New Normal

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  We're launching a new product!