The Story of a Brand Show
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Repurpose - Designing a Better Future With Plants, Not Plastic
In this episode, I sit down with Lauren Gropper, CEO & Co-Founder of Repurpose, whose purpose-driven mission truly inspired me. From surviving a life-changing moped accident to questioning why we use forever-lasting materials for five-minute products, she shares how her passion for sustainability has turned into a movement to redesign everyday essentials from plants rather than plastic. What I loved most about this conversation is how honest she is about the realities of building sustainable products — the cost, the manufacturing challenges, the misconceptions, and the grit it takes to keep going. Her story is a reminder that with the right design, intention, and team, we can create healthier products for our homes and the planet. Key Moments From the Episode: * A near-fatal accident that reshaped her purpose and commitment to impact. * The flawed logic behind single-use plastics and the question that sparked a new approach. * How everyday products can be made from sugarcane fiber, cassava, corn, and bamboo. * The hard truth about sustainable manufacturing and why affordability is still a hurdle. * Tracking impact: over 700 million pieces of plastic replaced. If you care about better materials, planet-friendly innovation, or the real journey behind building a sustainable brand, join me, Ramon Vela, in listening to the episode. You'll enjoy this conversation. For more on Repurpose, visit: https://repurpose.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. Plus, don't forget to follow us on Apple and Spotify. Your support helps us bring you more content like this! * Today's Sponsors: Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.
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