Superwomen with Rebecca Minkoff
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SAME's Shea Marie on Making Less Money, Working More, and Building Something That Lasts
Before influencers ran fashion, the industry didn’t even want them on the invite list. Shea Marie remembers being seated separately from fashion insiders and seeing her photo in a Vogue article mocking influencers. Today, she's the co-founder, CEO, and designer of SAME, a fashion brand she deliberately built without making herself its face. In this episode of Superwomen, I sit down with Shea to discuss her transition from influencer to entrepreneur and the realities of building a successful fashion brand. Shea opens up about self-funding SAME, why doubling sales hasn't meant more money in her pocket, and the pressure of managing nearly every part of the business herself. We also discuss her decision to step away from the spotlight, the struggle to move beyond the influencer label, and what she's learning about ambition, burnout, and building a company that can thrive without her. Episode Guide: (00:00) Meet Shea Marie, influencer turned CEO (02:37) How she spotted the influencer boom before Instagram (08:39) Why she never wanted to be the face of her brand (12:53) The financial reality of growing a successful business (15:24) When doubling sales creates even bigger problems (23:21) Do founders really need a personal brand? (26:45) When the fashion industry openly mocked influencers (31:32) Why she's still fighting the influencer label (36:33) The business risk that paid off and the one that didn’t (39:20) Finding balance between ambition and burnout Learn more about your ad choices. Visit megaphone.fm/adchoices
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