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The Strategy Behind Branding Yourself

Precious Price

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EP11: From Debt to Brand Capital (w/ Michael Benjamin)

Welcome back! We're kicking off season 2 with a FIRE episode on how you can turn your current situation into brand capital. This week I'm sitting down with one of my personal LinkedIn connections turned friend, Michael Benjamin, in San Diego, CA. At 23, Michael managed to pay off over $30,000+ in debt through mindset, faith, and most importantly - discipline. After doing this he then went on to self-publish The Power of Yet, a fictional, personal development book that addresses the importance and effect of adopting a growth mindset. The impact of The Power of Yet has allowed Michael to be featured in NBC news, present workshops across the country, and build a community behind his brand. If you're wondering how to turn your debt into brand capital, or even how to go about self-publishing a book, this episode is for you!

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