RETHINK RETAIL
RETHINK Retail
Podcast
Episodes
Listen, download, subscribe
Uscreen & BBM: Transforming Video into Community
Building a loyal audience takes far more than just posting on social media and relying on fickle algorithms. As creators and brands look for reliable growth, the real challenge is scaling reach without losing the direct, human connections that turn casual followers into long-term subscribers. Jeremy Goldman sits down with Allison Yazdian, CEO of Uscreen, and Briana Christine, Founder of BBM Health & Fitness, to break down why the most successful digital businesses are moving away from the "rented land" of traditional social platforms to build owned, video-first communities. KEY INSIGHTS: - How algorithms restrict reach, and why owned platforms secure direct access, data control, and predictable recurring revenue. - How real human connection and lived experiences build genuine trust as automated content floods social feeds. - How unpolished member check-ins and peer support spark stronger brand advocacy than polished ads. - Why broad appeal dilutes engagement, whereas targeting specific customer archetypes creates sustainable loyalty. - How to capture first-party data off social media using quizzes, landing pages, and lead magnets. 🎧 Listen above to learn how to transition from borrowed social feeds to owned digital communities that drive lasting member retention.
RETHINK RETAIL RSS Feed
