The Best One Yet

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🥠 “Return on fortune” — OpenFortune’s cookie ads. 32% MBA app surge. Zyn’s cigarette savior.

Your next fortune cookie may be filled with an ad… because 1 startup baked 135M of them. Business school applications surged 32% this year… because of Zuck and AI. Philip Morris’ cigarette stock is at an all-time high… because Zyn sales have overtaken cigarettes. Plus, the most popular restaurant in Austin, TX? It’s AI.  $PM $HD $SPY —----------------------------------------------------- Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks Episodes drop weekly. It’s The Best Idea Yet. GET ON THE POD:  Submit a shoutout or fact: https://tboypod.com/shoutouts  FOR MORE NICK & JACK:  Newsletter: https://tboypod.com/newsletter  Connect with Nick: https://www.linkedin.com/in/nicolas-martell/  Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/  SOCIALS: Instagram: https://www.instagram.com/tboypod  TikTok: https://www.tiktok.com/@tboypod YouTube: https://www.youtube.com/@tboypod  Anything else: https://tboypod.com/  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  😼 “New car, who dis?” — Jaguar’s rebrand controversy. The Manly Nurse Sur…

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  💔 “Princess *not* falling in love” — How Moana beat Frozen. The Ringtone’…

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  🥜 “PB & Profits” — Uncrustables’ $1B sandwich. The Mullet Stock Market. K…

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  The Best Idea Yet 🌶️Sriracha: From Refugee to Billionaire

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  👒 “Martha Stewart Inc.” — Martha’s media mastery. The new Treasury Sec. T…

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  🧙 “Wicked’s Green” — Wicked’s color strategy. Froot Loops’ dye drama. Eur…

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  🛍️ “Black-vember” — Why Black Friday’s all month. McRib’s strategic impac…

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  💰 “Warren’s Biggest Trade” — Buffett’s cash crush. Tropicana’s carafe con…

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  🛒 “Where the rich shop” — Walmart’s renaissance. Jersey Mike’s $8B sandwi…

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  🍨 “Ice Cream of the Future” — Dippin’ Dots’ resurrection. YouTube’s now #…

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  👼 “The Only Child Economy” — Millennials’ parenting impact. Netflix’s All…

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  👯‍♂️ “T-Pain & Mark Zuckerberg” — Zuck’s rap strategy. Amazon’s Temu dupe…

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  🐶 “DOGE.gov” — Elon’s Dep’t of Government Efficiency. Spotify’s power-pau…

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  📒 “Don’t Open My Notes” — Apple Notes’ trust strategy. ExxonMobil’s clim…

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  🚀 “Hold my Bitcoin” — Bitcoin’s $88K all-time high. Vuori’s $5B athleisur…

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  🧊 “YETI vs Trump” — YETI Coolers’ tariff solution. The Federal Reserve’s…