Search News You Can Use - SEO Podcast with Marie Haynes
Marie Haynes
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What business owners need to know about UCP: Andrea Li & Marie Haynes
If you sell products online, the way your customers buy from you is about to fundamentally change. We are moving toward a future where buyers will check out directly inside of Google or ChatGPT, without ever visiting your website.It's called Universal Commerce Protocol, or UCP. And while platforms like Shopify are starting to integrate it , if you don't structure your site's data correctly right now, your products are going to become completely invisible to the AI agents doing the shopping.In this video, I sit down with Andrea Li, an SEO and ecommerce expert who actually taught herself how to build AI agents using Claude Code to audit sites for this exact shift. We discuss exactly what UCP is, how to prepare your site for it, and why the era of traditional software might be over. Let's dive in.Links mentioned:The Search Bar free SEO & AI news feed:https://community.mariehaynes.com/spaces/11879397/feedSearch Bar Pro paid community:https://community.mariehaynes.com/collections/1050374?sort=by_hosts Reach Andrea Li:https://redpingeek1.substack.com/ https://www.linkedin.com/in/andreali-redpingeek/https://www.redpingeek.com/Andrea's book recommendation: Prediction Machines: https://amzn.to/3OcbBOJ Reach Marie:https://mariehaynes.com/contact/00:00 - Introduction 01:00 - Meet Andrea: From Pinterest Expert to SEO03:15 - What is Agentic Commerce and UCP?06:45 - The Threat of Unconsented AI Scrapers10:00 - Why Shopify Users Have an Advantage13:30 - Building Custom SEO Agents with Claude Code18:15 - The Best Way to Learn AI Coding23:45 - Is SaaS Dead? The Rise of Custom AI Tools28:00 - The Future of Shopping & Google Disco32:15 - Preparing Your E-Commerce Site for UCP35:30 - Rapid Fire: Best AI Advice & Book Recommendations39:00 - Where to Find Andrea & The Search Bar
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