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ICYMI: Does Trader Joe's Do Retail Media?
We get a lot of questions at Trader Joe’s. And we see things in the news that make us ask questions, too. Recently, we’ve seen a bunch of stories about so-called “Retail Media.” So what the heck is Retail Media, and does Trader Joe’s do it? In a nutshell, Retail Media is all about using screens and media and technology in retail stores, ostensibly to replace humans. That doesn’t make sense to us – instead of investing in technology and media resources to tell our stories, in our stores, we invest in our people and our products, so every experience you have with Trader Joe’s is a great one. Tune in to the latest in our series of bite-sized episodes, ITJ ICYMI, to get our take on Retail Media. Transcript (PDF)
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