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What’s the one thing a brand can do to optimize a programmatic campaign?

Programmatic advertising complexity is overwhelming publishers despite 18% revenue growth. Amanda Martin, Chief Revenue Officer at Mediavine, explains how publishers can navigate privacy regulations, AI disruption, and buyer sophistication. She covers blocking AI crawlers to force commercial negotiations, diversifying traffic sources beyond Google search, and implementing attention metrics beyond basic viewability thresholds. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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  What platform is best for a new creator?

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  What should marketers understand about Roblox as a serious platform?

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  Difference between being a CMO at private vs public company

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  Biggest MarTech Fail You've Ever Experienced?

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  To rebrand, or not to rebrand?

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  Three metrics that prove your content strategy is working

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  Biggest red flag that shows a company isn’t ready to start a video podcast

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  How do you get a company executive to say something quotable in their firs…

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  Advice you'd give to yourself before launching the B2B Growth podcast?

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  11 Must-Answer Questions to Build a B2B video

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  What's the biggest lie marketers tell themselves about their own data?

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  What is the coolest agent you’ve built for yourself?

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  What is your automaton tech-stack?

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  The best data source to understand what is popular in B2B media

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  Why Marketers Should Treat AI Like a Frenemy

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  What will the marketing analytics tech-stack look like in 5 years?