MarTech Podcast ™ // Marketing + Technology = Business Growth

Listen, download, subscribe

Apple Podcasts

Spotify

Understanding the Media Publishing Landscape

Publishers face declining traffic as AI disrupts content discovery. Amanda Martin, Chief Revenue Officer at Mediavine, explains how the largest independent ad management firm helps publishers navigate programmatic advertising's evolution. She discusses blocking AI crawlers to force commercial partnerships, diversifying traffic sources beyond Google search, and implementing pay-to-crawl models similar to Netflix's shift from subscription to advertising-supported tiers. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

• 

  What platform is best for a new creator?

• 

  What should marketers understand about Roblox as a serious platform?

• 

  Difference between being a CMO at private vs public company

• 

  Biggest MarTech Fail You've Ever Experienced?

• 

  To rebrand, or not to rebrand?

• 

  Three metrics that prove your content strategy is working

• 

  Biggest red flag that shows a company isn’t ready to start a video podcast

• 

  How do you get a company executive to say something quotable in their firs…

• 

  Advice you'd give to yourself before launching the B2B Growth podcast?

• 

  11 Must-Answer Questions to Build a B2B video

• 

  What's the biggest lie marketers tell themselves about their own data?

• 

  What is the coolest agent you’ve built for yourself?

• 

  What is your automaton tech-stack?

• 

  The best data source to understand what is popular in B2B media

• 

  Why Marketers Should Treat AI Like a Frenemy

• 

  What will the marketing analytics tech-stack look like in 5 years?