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MarTech Podcast ™ // Marketing + Technology = Business Growth

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The first sign that your AI implementation is about to fail

AI implementations fail when companies eliminate human touchpoints entirely. Stephen Roach, VP of Ecosystems and AI at Qualified Digital, specializes in integrating machine learning models for Fortune 500 brands like McDonald's and Hyundai. He advocates for strategic handoff triggers that route complex queries to human agents and contextual personalization systems that adapt AI responses to individual customer profiles. The discussion covers designing AI experiences that enhance rather than replace human interaction across customer service workflows. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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