The Business of Content with Simon Owens

Simon Owens

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Latest Episodes

How a local newsletter company is leveraging AI to cover hundreds of counties across…

12/12/2025 • 55 min

My newsletter: https://simonowens.substack.com/ What if you took Morning Brew's approach to newsletter writing and applied it to local news? That was the original idea behind 6AM City, a company that launched its first newsletter in Greenville, South Carolina in 2016 and gradually expanded into over a dozen cities. For most of its history, 6AM City's app… Play episode

Why BroBible's staff bought the website back from the media company that h…
Why the founder of a popular cycling blog sold it and then left to launch …
How a failed horror movie director co-founded one of the most popular yoga…
How Big Cabal became one of the fastest-growing media outlets in Africa
How a former USA Today columnist launched his own travel channel on YouTube
Why this business news outlet ditched advertising to focus entirely on pai…
Why a former New York Times editor launched her own women-focused magazine
How an IMDB co-founder achieved three successful media exits
How a San Francisco print zine evolved into a thriving local blog
How a government contractor built a media empire around his niche content
This local newsletter covering a Dallas suburb has the highest paid conver…
This former Amazon executive generates over $200,000 from a newsletter he …
Why a marketing consultant bought the largest real estate trade magazine i…
How a professional sailing league built massive reach on YouTube and socia…
This Stanford lecturer co-hosts one of the most popular design podcasts
How a PR consultant launched a thriving tech news outlet
How two Hollywood writers launched one of the most popular parenting podca…
How a former 60 Minutes producer raised six figures to launch a LGBTQ-focu…
How the Pantsuit Politics podcast built a huge audience outside the DC bel…
He disrupted the viral video clip economy — and is now doing the same in t…
This YouTuber built a massive following by interviewing touring musicians
How three Morning Brew alums struck out to build their own niche media net…
This company is building the world's biggest media network for baking crea…
This former Disney exec's podcast company generates 100 million monthly do…
How to sell your media business
News nonprofits need to spend more time courting rich donors
How media outlets can use games to increase their revenue
His media company reaches more New Yorkers than the New York Times
Why China will dominate the global electric vehicle market
How Zyn conquered America
What Hollywood can learn from MrBeast
How JJ Hornblass built Royal Media, the most successful B2B media company …
How The Dispatch is diversifying beyond just subscription revenue
Mill Media proved that audiences would pay for local news
This Colorado food writer came up with a novel way to monetize his content
How 1440 scaled its newsletter to 4 million subscribers
How Scott Porch helps podcasters grow and monetize their audiences
How the Money for the Rest of Us podcast built a six figure membership pla…
How Ben Cohen successfully pivoted from advertising to a subscription-base…
How Eric Newcomer used his newsletter to launch a $1.5 million events busi…
How the KC Sports Network is building a regional media empire
How Lon Seidman used his tech YouTube channel to build a huge affiliate bu…
How to market a book in the age of Tiktok
How Alts.co monetizes its massive newsletter with an investor membership p…
How Eric Siu leveraged his hugely popular podcasts to grow his ad agency
How Keith Pepper turned an Atlanta newspaper chain into a digital-first me…
How Block Club Chicago reached 20,000 paying subscribers
How State House News charges $4,000 for access to its journalism
How Stacker distributes sponsored content to thousands of publishers

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