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Choiceology with Katy Milkman

Charles Schwab

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Across all kinds of decisions—from our salaries to our weekend plans—we tend to prefer options that progressively get better, if given the choice. Why is it that our minds place such a high premium on an upward trajectory? In this episode of Choiceology with Katy Milkman, we look at why we're drawn to experiences that appear to improve over time. Katy speaks wit… Play episode

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