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CultureLab with Aga Bajer

Aga Bajer: Culture Strategist, Writer, Coach

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Greg Satell: How to Build a Successful Movement That Will Change Your Culture

In 2014, Greg Satell experienced the Orange Revolution in Ukraine. What he observed in Kiev during that time seemed to defy all logic or reason: thousands of people would all of a sudden stop whatever they were doing and do something else entirely. They did it in unison as if guided by a mysterious force. This experience led to a decade-long quest for discovering the principles of successful change. In this interview Greg shares what you can learn from social movements to drive change at your company.

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