The Indicator from Planet Money

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Name our mascot. No, really.

You might notice we're looking a little refreshed thanks to our new podcast logo. Today on the show, we ask some marketing experts what goes into building a strong brand, and whether our own makeover hits the mark. Listeners, help us name our new Indi-Gator mascot! Email your suggestion to indicator@npr.org with "Indi-gator" in the subject line. Related episodes: How to make an ad memorable (Apple / Spotify) BRAND new friends For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org. Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy

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  What a cabinet maker can teach us about interest rates

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  Is the federal debt REALLY that bad?

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  Taxing the final frontier

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  Video Game Industry Week: The Final Level

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  Work. Crunch. Repeat: Why gaming demands so much of its employees

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  The boom and bust of esports

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  Designing for disability: how video games become more accessible

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  Forever games: the economics of the live service model

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  Ticketmaster's dominance, Caitlin Clark's paycheck, and other indicators

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  Inside the epic fight over new banking regulations

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  Profiting off greater risk: the reinsurance game

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  What is a 'freedom economy'?

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  Why is insurance so expensive right now? And more listener questions

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  What Subway's foot-long cookie says about inflation

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  The IRS wants to do your taxes for free. Will it last?

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  Why the EU is investigating China's wind turbines