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Live In The Feast

Jason Resnick



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608 - Story Lines, Positioning, and How To Differentiate Your Business with April Dunford

Today’s co-host is April Dunford, a positioning consultant and entrepreneur who literally wrote the book on positioning. She’s also an in-demand keynote speaker. While her book, Obviously Awesome, refers to products, most of it can be applied to services, as well — something April talks about in today’s show. She also shares how her loose position affected her trajectory when she first became a consultant.

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