The Futur with Chris Do
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Overcoming the Brand Identity Crisis w/ Tinna Loaiza | Ep 425
Chris Do sits down with brand identity expert Tinna Loaiza to explore why many creators feel disconnected from the businesses they have built. Tinna shares her journey of growing a faceless Instagram account to 400,000 followers before transitioning into a more authentic personal brand. They discuss a practical framework for shedding external expectations and "removing the pieces" of your identity to find clarity and professional fulfillment. Timestamps (00:00) - Intro (00:42) - Meet Tinna Loaiza and her marketing background (01:15) - Building a faceless brand to 400,000 followers (02:37) - Why we struggle to be ourselves in business (03:57) - The "Silhouette Collage" exercise for identity (05:31) - Recognizing signs of professional resentment (07:32) - Steps to pivot into a new creative venture (08:18) - Defining your minimum viable window for growth (10:36) - How to package and test a new service offer (13:38) - Content strategy: The 90-day implementation phase (17:17) - Overcoming the pressure to fit a "polished" version Check out today's guest, Tinna Loaiza: LinkedIn: https://www.linkedin.com/in/tinnaloaiza/ Instagram: https://www.instagram.com/tinnaloaizaofficial/ Website: https://tinnaloaiza.com/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ X : https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube: https://www.youtube.com/thefuturishere Check out Chris Do: LinkedIn: https://www.linkedin.com/in/thechrisdo/ Facebook: https://www.facebook.com/BizOfDesign Instagram: https://www.instagram.com/thechrisdo/ X: https://x.com/thechrisdo TikTok: https://www.tiktok.com/@thechrisdo Threads: https://www.threads.net/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
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