The Futur with Chris Do
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The Creator's Guide to Authentic Storytelling w/ David J. Ebner | Ep 387
Chris Do talks with David J. Ebner, founder of Content Workshop, about how classic storytelling techniques can transform brand messaging. They unpack how structure, character, and emotion create content people remember—and why “show, don’t tell” still wins in modern marketing. David shares how to keep brand stories authentic, give more value than you take, and stay true to your core idea. They also dive into how AI is flooding the content space, and why human, values-driven storytelling will always stand out. Register for AdobeMax using the code FUTUR25 for $400 off a full pass. See you there! https://max.adobe.com/?cgen=7RZ35VGK&mv=other Timestamps (00:00) Intro (02:36) Story structure in marketing (09:34) Short-form storytelling tips (13:34) Building character and change (16:36) Brand content framework (18:03) Value-first storytelling (21:41) Authentic voice over fear (33:17) Core values in content (39:19) AI and human creativity (49:09) Closing thoughts and takeaways Check out today’s guest, David J. Ebner: LinkedIn: https://www.linkedin.com/in/davidjebner Website: https://contentworkshop.com/ Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:https://x.com/thechrisdo TikTok:https://www.tiktok.com/@thechrisdo Threads:https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse:https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices
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