The Modern Selling Podcast
Mario Martinez Jr
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Unleashing the Power of the Omnichannel Prospecting Strategy
Does this sound familiar? You've been told to send countless generic emails, hoping that one will catch the attention of your prospects. But instead, you're left feeling frustrated and defeated as your inbox remains empty and your sales winrates plummet. It's time to break free from ineffective actions and address the pain of wasted time and missed opportunities. Discover the power of an omnichannel approach tailored to individual prospect preferences and unlock the key to enhanced prospecting and increased sales deals. You Will Learn in this Episode: Build lasting relationships and close more sales by learning the importance of human connection in sales. Maximize your prospecting efforts and reach your target audience effectively with an omnichannel approach tailored to individual preferences. Discover the power of phone calls in prospecting and unlock a less cluttered channel for reaching and engaging potential customers. Increase your sales by understanding the unique pain points and challenges of different buyer personas within an organization and tailoring your value propositions accordingly. Save time and motivate your sales teams with good data by investing in high-quality prospecting data and using it effectively in your outbound efforts. About our guest: David Kreiger, founder of SalesRoads, has been in the sales game for nearly 17 years. He started his company with a vision to create a distributed workforce and build a remote inside sales team. With a belief that the core of selling lies in connecting with people, David aimed to recruit the best salespeople regardless of where they lived. Over the years, SalesRoads has worked with a wide range of companies, from seed stage startups to established organizations, helping them accelerate their sales and generate more top-of-the-funnel appointments. David's experience has taught him that while an omnichannel approach to prospecting is important, the phone remains the most powerful tool for connecting with prospects on a human level and truly understanding their pain points. In a cluttered digital landscape, the personal touch of a phone call can break through the noise and lead to meaningful conversations. By developing a solid strategy, understanding buyer personas, and crafting tailored messaging, sales professionals can enhance their prospecting efforts and drive more sales. So, if you're looking to improve your prospecting game, take a page from David's book and start dialing. Being able to connect one on one with individuals, understand their pain, and engage in a dialogue with them is essential for successful sales. There is no replacement for the phone or a meeting to truly understand what a prospect needs. - David Kreiger The key moments in this episode are: 00:00:08 - Introduction, 00:01:33 - About SalesRoads 00:04:23 - Impressive Case Studies 00:05:46 - Fun Fact 00:06:27 - The Power of Phone Calls 00:15:23 - Understanding Persona-Based Messaging 00:16:41 - The Importance of Preparation and Practice 00:18:36 - The Role of Data in Sales Prospecting 00:21:44 - Creative Lead Generation Strategies 00:23:16 - Prospecting for Small Businesses 00:30:57 - The Importance of Personalization in Sales Outreach 00:32:24 - Customization vs Personalization Based on Team Size 00:34:10 - The PVC Sales Methodology 00:37:13 - The Importance of Patience in Sales Outreach 00:44:12 - The Power of Building Relationships 00:45:52 - The Challenges of Virtual Communication 00:46:21 - The Hardest Job in Sales 00:46:55 - Emerging Trends in Sales Development 00:49:26 - Best Way to Connect with the Guest Timestamped summary of this episode: 00:00:08 - Introduction, Mario Martinez Jr. introduces himself and the podcast, highlighting that each episode focuses on helping sales professionals grow their sales numbers. He introduces his guest, David Kreiger, and mentions that they will be discussing appointment setting strategies using phone
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