The Modern Selling Podcast
Mario Martinez Jr
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A Guide to Enhancing Generative AI for Sales Prospecting with Jason Tan, #241
Generative AI for Sales Prospecting is an uncharted territory for many. Sure, it sounds like a tech buzzword that's been thrown around lately... But when it comes to implementing Generative AI in your sales strategy... Most are at a loss when it comes to incorporating Generative AI into their sales tactics. Utilizing Generative AI in your sales strategy could be the key to unlocking success. But if you don't understand how to harness its power effectively, you might as well be throwing darts blindfolded. The Role of Engage AI in Enhancing LinkedIn Engagement Let's dive into the world of artificial intelligence, where Jason Tan's company, Engage AI, is making waves. This innovative tool addresses a common challenge - maintaining regular interaction with prospects and clients on LinkedIn. Overcoming Writer's Block with Engage AI We've all been there; staring at an empty screen, struggling to craft compelling prospect outreach messages. No more. With its embedded generative AI technology designed for sales professionals like you, writer's block becomes a thing of the past when writing sales content or repurposing existing ones. A Comprehensive Outreach Strategy Facilitated by Engage AI Calls? Check. Emails? Absolutely. Videos Messages? You betcha. Texts too? Yes indeed. This comprehensive approach makes it easier than ever before to engage your audience through multiple channels. And guess what? You don't have to be a seasoned Sales Operations Manager or tech guru. No matter if you're just beginning your AI journey, Engaging AI has the resources to get you started. Now that we've explored how this powerful tool can change sales as Prabhakant Sinha envisioned, let us delve deeper into understanding Generative Artificial Intelligence (AI) in our next section. Stay tuned. Understanding Generative Artificial Intelligence (AI) Exploring the distinction between generative AI and other types of AI, let's delve into the details. Generative AI, like DeepAI explains, is a branch of artificial intelligence that uses statistical models to generate new data similar to the input it receives. It's not your everyday chat GPT or Google Bard. Difference Between Generative AI & Other Forms The key differentiator? Its ability to create. This embedded generative ai technology designed for creativity can do more than just respond; it generates entirely new content based on patterns learned from existing information. Think writing sales content with an artistic twist. A Recent AI Survey - A Quick Look indicates how businesses are increasingly leveraging this tech innovation. Moving Beyond The Basics With Machine Learning While machine learning provides algorithms that learn from data inputs, generative ai tools run deeper by generating recommendations akin to human-like brainstorming. The Role Of Human Intelligence In Using These Technologies Let me be clear: these technologies aren't replacing us anytime soon. Instead, they're here as our digital assistants. The real magic happens when we combine them with human ingenuity - creating powerful synergies for problem-solving and idea generation. For instance, imagine launching Viva Sales a tool incorporating this cutting-edge techa into your business operations. As a sales operations manager or even someone who teaches sales executives regularly you could use such advanced tools effectively. From repurposing existing sales content into engaging prospect outreach messages without breaking a sweat to customizing scoring criteria using HubSpot's predictive lead scoring software the possibilities seem endless. Remember though an artificial intelligence learning path requires patience and persistence. So keep exploring because change is inevitable in fact it might even change 'sales' prabhakant sinha style someday. Now isn't that something worth looking forward too? Key Takeaway: Generative AI, unlike everyday chatbots, uses statistical models to generate new data
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