Art Sobzcak’s Four-Step Objection Handling Framework

The most common objections that salespeople hear are the ones they create themselves. They do this by talking too much, pitching too much, or failing to establish value in someone’s mind as to why they should pay for what the salesperson is selling. So how does Art handle objections when they arise? Using his curated four-step objection-handling framework. Learn all about it in this episode of Sales Reinvented. 

Outline of This Episode

• [1:08] The most common types of objections salespeople face
• [2:33] The biggest mistake that salespeople make
• [4:39] How Art responds to objections 
• [7:25] The role of empathy in handling objections
• [8:40] How to handle objections with confidence 
• [11:24] Art’s top 3 objection handling dos and don’ts
• [14:44] Art’s four-step framework at work

Resources & People Mentioned

• Art’s FREE objection masterclass

Connect with Art Sobzcak

• Connect on LinkedIn
• Follow on Twitter

Connect With Paul Watts

• LinkedIn
• Twitter 

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