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Eddie Babbage: Wedding Technology Entrepreneur

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Not a 'Fly-on-the-Wall' Wedding Planner? Here's How to Market That.

10/28/2026 • 54 min

Sara Mack is a wedding planner with a big personality. Here's how she balances the spotlight of social media marketing with an authentic client experience. If you look at Sara Mack's Instagram page, you'll see it for yourself. It's not a gallery of picture-perfect images. It's a collection of real-life snippets. How she shows up at weddings, the way it feels to be one of her couples, what it's like to be a wedding planner. But then the comment came in: "Yeah, I'm gonna pass. You're making this about you, not them." Today, Sara joins Eddie to talk about how to grow your wedding planning business and your confidence as you show up authentically. We'll hear how Sara has handled vulnerability, rejection, balance, and a unique passion for gathering people together. Want more from Wedding Industry Insider? Check it out!

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