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Career Relaunch®

Joseph Liu

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Crafting Your Ideal Life with Sadaf Raza

What does it mean to live your best life? Is it achieving professional success? Financial freedom? Being physically fit? Having a loving family? Pursuing a clear purpose? All of the above? In episode 106 of the Career Relaunch® podcast, Sadaf Raza, a former investment banker turned brand marketer turned founder of Leadearly, a business school admissions consultancy. Sadaf provides unique perspectives on changing industries and shifting from full-time employment to running your own business. We discuss how to avoid the trap of doing what you feel you should do in your career so you can focus your efforts on what you want to do to honor your own values and priorities. She also shares a few helpful perspectives on how attending business school can enable your career pivot. 💡 Key Career Insights Speaking to people doing things you’re doing is an effective way to make a major transition rather than trying to do it all on your own. Taking small actions can give you much more clarity than analysis alone. You have to act in order for the path to emerge. You have to define your own measures of success so you can feel good about your own choices and live a life that makes you happy. 💪🏼Listener Challenge During this episode’s Mental Fuel® segment, I challenged you to identify the top pillars you’ve been dedicating your energies to in your life and career recently. Name them. Then, look honestly at what you’ve been prioritizing and consider whether you’ve been investing your energies into the right pillars that bring you joy. Avoid fixating on achieving the standard, societal definition of success. Dedicate your energy and resources to what makes you happy, not what you feel should make you happy. 📖 Episode Chapters 00:00:00 Overview 00:01:07 Introduction 00:03:16 Chat with Sadaf 00:46:53 Mental Fuel 00:55:06 Listener Challenge 00:55:47 Wrap Up 👤  About Sadaf Raza Sadaf Raza is the founder of Leadearly, a leading admissions consultancy for Master’s, MBA, and Executive MBA programmes in the UK & Europe. Sadaf prides herself in being able to quickly identify and articulate an individual’s unique strengths, leveraging the industry expertise she’s gained herself through multiple career pivots to help candidates shape their business school applications. She’s worked as an Investment Banker at Bank of America, Brand Manager at Procter & Gamble, and Franchise Manager for EMEA at Johnson & Johnson, before starting her first entrepreneurial venture in retail. She has an MBA from INSEAD and is passionate about using her 20+ years of experience to help others accelerate in their careers. 👍🏻 Did You Enjoy This Episode? Please Let Us Know! Review: I’d also love for you to leave a positive review and rating for the podcast on Apple Podcasts, which helps my show reach more people who want to relaunch their careers. Follow: Be sure to follow the Career Relaunch® podcast on Apple Podcasts, Spotify, Amazon Music, or Android so you can automatically get each new episode on your device. Full instructions. Stay in touch: Follow the Career Relaunch® podcast on Facebook and LinkedIn. You can also follow host Joseph on LinkedIn, Instagram, YouTube, Facebook, and Bluesky. 💬 Comments, Suggestions, or Questions? If you have any lingering thoughts, questions, or topics you would like covered on future episodes, record a voicemail for me right here. I LOVE hearing from listeners!  Leave Joseph a Voicemail You can also leave a comment below. Thanks! 🙏🏻 Thanks to Wise for Supporting the Career Relaunch® podcast Wise is the world’s most international bank account. It lets you hold and convert multiple currencies all in one place, offering a smarter, easier way to move money internationally without the typical bank fees or foreign exchange commissions. I’ve used it for years myself to handle many of my own international transactions. Try Wise for free at CareerRelalunch.net/wise. 📄 Episode Transcript [00:03:24] Joseph: Well, I know you’ve got a lot going on right now and there’s so much we want to cover today. I would love to start by just getting a sense of what you have been focused on professionally right now in your life, and then we can talk about anything going on for you personally in a moment. [00:03:38] Sadaf: So I’m an admissions consultant. I work with Masters, MBA and MBA applicants in the UK, Europe and beyond, and it’s just come to the end of the busiest admissions season. So it’s been full on and at the moment we’re doing lots of interviews I interview on behalf of Insead Business School, and so I really enjoy helping people prepare for their interviews, whether it’s for admission or for a job or a promotion that they’re working on. And I think as we come into the summer, there will be a lot more of that to come. So it’s been fun. I love what I do, so it doesn’t feel so much like work, but it’s been busy. [00:04:15] Joseph: I guess you’re familiar with lots of different business school programs. You work with lots of different business school applicants. Are you working with any particular type of cohort? Are these the people who want to do an MBA or an executive MBA or both? [00:04:29] Sadaf: I think because I myself am an alumni from Insead Business school, I tend to get a lot of Insead focused applicants, but most people are applying to multiple places. I also get a lot of master’s applicants for like specific subjects like economics or finance or management or marketing. So it’s a mix, and I think that makes it interesting for me also. [00:04:51] Joseph: What about personally anything keeping you especially busy recently in your your life outside of work? [00:04:57] Sadaf: I have a two boys that keep me exceptionally busy. Not in this season, but in all seasons. [00:05:04] Joseph: How old are your boys? [00:05:06] Sadaf: They are turning four this weekend and ten next month. [00:05:10] Joseph: Oh, wow. Okay. So, I guess very different types of challenges with those ages and different things that they’re doing. Well, I know that you haven’t always worked in this space as a business school admissions consultant. I do want to talk about your time working in a range of industries, including banking, marketing, and eventually talk a little bit more about lead early. I would love to go back in time a little bit. And first of all, talk about where you’re originally from. I know you’re based in the UK now. Where did you grow up, and can you tell me a little bit about that environment? [00:05:42] Sadaf: I grew up in Lahore in Pakistan, so very different environment. I’m one of four girls. I went to an all girls school. I was the first one in my family to go abroad to study. My parents didn’t know at the time that I applied, and it was just something that I really wanted to do. And then after that, all my female cousins sort of came there much more naturally. But yes, I was seeking new adventures and and opportunities, and I guess that’s what drove me. [00:06:13] Joseph: Now I have, as I mentioned to you before we started this recording, I have been to Lahore actually myself. Could you give people a glimpse into what life was like for you? What do you remember about your childhood growing up there? And can you paint a picture of just the overall environment, especially in the context of careers, what you thought you wanted to do when you grew up, what maybe you were told you should do when you grow up? What was that like for you over there? [00:06:40] Sadaf: I remember having sort of lots of long summers being bored. There was a lot of time with cousins. There was a lot of time with family. There was definitely girls versus boys. Things to do, you know, like a divide there. Yeah. It was a very happy, simple childhood. Let’s put it that way. [00:07:04] Joseph: How did you come to the decision to move to the UK? Because I would imagine that’s quite a leap to take, going from Pakistan all the way here to Europe. Do you remember how you started to think about wanting to move away from home? [00:07:20] Sadaf: It was just wanting opportunity. You know, I felt like a lot of things that you maybe saw on TV or, or you heard about was just not offered to you. Even things like sort of work experience while you were a student. I mean, nobody does that in Pakistan because you don’t have side jobs. It’s not safe. As a girl to do so. And I think that a lot of times I’d heard people say, girls can’t do this, right. So, for instance, I remember I used to debate in school like a lot of children now do. And I remember one of the semi-finals in the debating championships. I was from a girls school. We were up against the old boys school, a leading school, and one of the boys said, you know, girls can’t win from boys, you know, just 16 or 17 years old. And I remember being very pumped in my team and being like, yes, we’re going to do this. And then we ended up winning. You know, I won National Debater. I think that changed things for me. When you sort of somebody tells you you can’t do it and then you do. That was probably a year before this decision to apply to university. So I feel like, you know, when you do one small thing that you thought you couldn’t, that kind of gives you confidence to do the next thing. [00:08:35] Joseph: Well, let’s talk a little bit now about your time in the UK and that chapter of your career. There’s a lot to cover here. I’d love to start by talking about just your educational entry into the UK and what that transition was like for you, how that started to shape what you thought you might want to do professionally. [00:08:55] Sadaf: So when I came to London in my very first week, I thought, I’m a Londoner, I’m going to live here. This is amazing. And I signed up to every club or activity that there was at university. And then I was very fo

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