How I Built This with Guy Raz

Guy Raz | Wondery

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e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant

6/29/2026 • 74 min

In 2004, Joey Shamah and his partner launched a cosmetics company built on an idea that made almost no sense: Sell high-quality makeup for just $1. At the time, high quality beauty products were supposed to be expensive. The biggest brands spent fortunes on celebrity endorsements, glossy ads, and premium shelf space. And every major retailer told Joey the same t… Play episode

Advice Line with Susan Griffin-Black of EO Products
STARR Restaurants: Stephen Starr. How a Non-Foodie Built Thriving Restaura…
Advice Line with Shazi Visram of Happy Family Organics
Build-A-Bear: Maxine Clark. A Former Shoe Executive Launches a Stuffed Ani…
Advice Line with Christina Tosi of Milk Bar
Shopify: Tobias Lütke. How a snowboarder built a $150 billion business (20…
Advice Line with Tim Ferriss (August 2025)
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sh…
Advice Line with Jeffrey Hollender of Seventh Generation
Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinven…
Advice Line with Sarah LaFleur of M.M. LaFleur
NVIDIA: Jensen Huang. From near collapse to becoming the world’s biggest c…
Advice Line: New Offerings, Bigger Markets
Room & Board: John Gabbert. A Broken Deal, a Family Rift, and the Birth of…
Advice Line with Jonah Peretti of Buzzfeed
Beautycounter: Gregg Renfrew. She Built Beautycounter to $1B… Then Got Fir…
Advice Line with David Neeleman of JetBlue
Shep and Ian Murray: Vineyard Vines. A Stale Product Transforms into a Lif…
Advice Line with Eric Ryan of Method returns
KIND bars: Daniel Lubetzky. From peace in the Middle East to a $5 billion …
Advice Line with Chieh Huang of Boxed
iRobot: Colin Angle. How The Roomba Became a Household Icon
Advice Line with Steve Ells of Chipotle
Wingstop: Antonio Swad. A Brilliant Idea — And a Nail-Biting Exit
Advice Line with Angie & Dan Bastian of Angie's BOOMCHICKAPOP
diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but sti…
Advice Line with Marcia Kilgore of Beauty Pie (June 2025)
Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg
Advice Line: What’s Your Value?
Scrub Daddy: Aaron Krause. How a Failed Experiment Became a Billion-Dollar…
Advice Line with Hernan Lopez of Wondery
Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M …
Advice Line with Miguel McKelvey of WeWork
Kettle Chips: Cameron Healy. The Wild Bet That Made a Brand
Advice Line with Alexa Hirschfeld of Paperless Post
Square: Jim McKelvey. He Lost a $2,000 Sale, Then Built a $10 Billion Comp…
Advice Line with Pete Maldonado and Rashid Ali of Chomps
Spinbrush: John Osher. The Electric Toothbrush That Sold for $475M
Advice Line with Julia Hartz of Eventbrite
Netflix: Reed Hastings. “We’re Not a Family.” The Provocative Idea That He…
Advice Line with Jon Stein of Betterment
HOKA: Jean-Luc Diard and Nicolas Mermoud. The “Clown Shoe” That Became a $…
Advice Line with Serial Entrepreneur Mark Cuban
Taylor Guitars: Kurt Listug and Bob Taylor. From $3,700 Shop to Global Icon
Advice Line with Monica Nassif of Mrs. Meyers
Gymboree: Joan Barnes. How Building a Beloved Brand Nearly Destroyed Its F…
Advice Line with Neil Blumenthal of Warby Parker
La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood…
Advice Line with Jack Conte of Patreon (December 2024)

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