Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
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How to Get Ahead of 99% People in Podcasting
Neil and Eric break down the etiquette of podcast collaborations, why giving raw recordings drives reach, and how a give-to-get mindset shapes long-term wins. They share lessons from speaking at the Social Commerce Summit, including QR code lead capture tactics, why case studies supercharge AI sales presentations, and how to calculate ROI on paid speaking gigs. A practical episode on collaboration, lead generation, and choosing the right events to grow your business. Key takeaways โพGive raw recordings to maximize podcast reach โพQR codes turn talks into qualified leads โพPay-to-speak events can deliver 40x returns Chapters 00:00 Podcast collaboration etiquette 03:00 Give-to-get philosophy 06:26 Social Commerce Summit recap 06:46 QR codes for lead capture 09:00 Lead qualification tradeoffs 11:52 Community in the AI era 12:17 ClickFlow AI content break 12:48 Conversion stats from the event 14:14 Single brain and AI implementation 16:01 Adding case studies to presentations 19:30 Getting paid to speak 20:33 Paying to speak for ROI 22:36 Criteria for paid speaking events 24:11 Calculating speaking ROI 26:04 HubSpot Inbound and brand-building events 27:29 Repurposing speaking clips ๐๐๐ข๐จ๐ง ๐ง๐๐ ๐๐๐๐ก๐ก๐๐ Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. ๐๏ธ Learn More About the Hosts Eric Siu โ Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel ๐ฉ Free Resources Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ โ Subscribe for Daily Marketing Insights!
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