Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

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Latest Episodes

Your Hiring Strategy Is Broken (Here's Why)

12/18/2025 • 26 min

Neil and Eric break down the real hiring mix between sourced candidates and job ads, why executive hiring should come from your network, and how overwhelmed recruiting teams change the playbook. They share practical LinkedIn recruiting tactics, the “open to work” signal they use when evaluating acquisitions, and why culture is a 60-day moving average. Plus, a sh… Play episode

Founders Cannot Outsource Recruiting
The decline of AI
The Strip Club Sales Lesson That 10x's Your Pricing
Why AEO is Overhyped
Rich or King?
Founders Must Let The Cake Bake
Elon Musk: Live Events Are The Only Remaining Luxury
What's Working For Us In Marketing Right Now?
Why SpaceX is Not For Everyone
How Big Of a Tradeoff is Hiring Top Talent During Scaling?
Why Gemini 3 Is A Godsend For Marketers
These Are the 3 First Marketing Hires You Should Make
Why GEO Startups Are F*ked
If I Wanted Enterprise Leads From Podcasts I’d Sponsor These
Why Elon, Bezos and US Generals Ban PowerPoint from Meetings
Why Our Thoughts On Influencer Marketing For Ourselves Have Changed
Why is Organic Content So Expensive?
Personal Brand vs Corporate Brand
1 Millionaire vs Billionaire Mindset
Fictional Character Generates Millions in Pipeline
The Two Main Factors That Drive Business Success
Don't Outsource Your Writing To AI!
CEO: I Am Cutting My $200K/Year Employees in Favor of $50K/Year Employees
How ChatGPT Ads Will Make You Rich
Founder Who Built 8 Billion Dollar Companies - the CEO Should Be in Every…
The Hard Numbers Around Layoffs Today
Should Entrepreneurs Sell Courses?
Listicles Drive 9 in 10 Third-Party Mentions in AI Search
ChatGPT Continues to Lose GenAI Traffic Share
Is This the Best Vibe Coding Design App?
How AI is actually affecting the labor market
The Right Way to Speak at Conferences
75,000 Person Agency is Doomed
7 unorthodox things we'd do with our marketing, if we had to go back in ti…
GEO, SEO, AI SEO, AEO… Which One Will Win?
Legendary NFL Owner to Coach — Nobody Cares
A Moat Is Not A Noun. It's A Verb.
Bezos' One Profound Insight That Made Amazon a Trillion Dollar Company
Why hire people and get out of their way is BS Business Advice
Why Corporate Jobs Are Quietly Collapsing
How To Get B2B Attribution Right The Easy Way
Is AI in a Bubble Right Now?
AI Is Making You Dumber (study)
AI Companies Are Taking a Lot of The Good Marketers
Neil and Eric dive into the psychology of framing...
Google AI Mode is About to Get More Popular
Elon Musk's 'Daddy's Home' Insane Work Schedule
AI has changed SEO forever (SEO vs GEO)
Marketing Agencies Are Feeling an Artificial Uptick in Business

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