Side Hustle Pro
Nicaila Matthews Okome | Side Hustle Pro Media
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410: This Side Hustler Created a Curated Beauty Supply Store and Community In Ann Arbor
This week I’m excited to chat with someone I go way back with, Sheena McCullers. Sheena is the founder of Della’s Beauty Supply. Della’s was launched to bring a much-needed sense of belonging for BIPOC beauty lovers in Ann Arbor, MI. After moving from Brooklyn, Sheena saw a need for a place for people who look like her and took a chance on opening a storefront. In this episode she shares: How intentionally creating a community through word of mouth was the foundation to building her customer baseThe startup costs and how she’s been able to be profitable in the first yearThe importance of working a full-time job where she was supported enough to be transparent about needing space to focus on expanding Della’s Highlights Include: 00:00 Intro 08:16 Exploring different side hustles 14:16 Navigating a new city 18:43 Filling the need for a beauty supply 23:18 Startup planning and costs 27:55 Creating a community 30:01 Curating events and collaborations 35:02 Running a storefront as a side hustle 41:20 Expanding and creating a cultural hub 46:43 Setting the tone for the future of the store 56:19 Tips for entrepreneurs Check out episode 410 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episode Auntie Della’s Website: https://auntiedellas.com/Auntie Della’s Instagram: https://www.instagram.com/auntiedellas/ Auntie Della’s TikTok: https://www.tiktok.com/@auntiedellas Virtual Assistant: https://theindemandva.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.
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