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402: She Took Her Upholstery Career From Side Hustle To World Market and HBO’s Insecure (w/Nicole Crowder)
This multi-hyphenate artist is the best example as to how pursuing that side hustle you’ve always dreamed about can pay off. In the guest chair this week we have Nicole Crowder, an acclaimed designer, upholsterer, editor/writer, and curator. After her first custom furniture collection launched in 200 World Market US retail stores, Nicole continues to expand and now collaborates with brands that span across advertising, hospitality, fashion and television to create modern heirlooms and redefine space making. In this episode she shares: How she balances the titles of editor, designer, curator and artist Where her work has been featured, from the HBO television series Insecure, to being acquired by historical museumsThe number one way she ensured high profits while working with brands How she lands huge publications like Architectural Digest, Elle Decor, and Better Homes & Gardens Highlights include: 00:00 Intro 02:30 Building a photography portfolio 08:49 Discovering the world of upholstery 11:43 Researching and fine-tuning the craft 13:14 Landing contracts with huge brands 19:48 Navigating negotiations for maximum profit 25:34 Building a pay structure 31:07 Being featured on HBO’s Insecure 41:58 Tips for entrepreneurs Check out episode 402 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episode Nicole’s Website: https://www.nicolecrowderupholstery.com/ Nicole’s Instagram: https://www.instagram.com/nicolemcrowder Upholstery Retreats: https://www.theupholsteryretreat.com/ World Market: https://www.worldmarket.com/ Vixer app: https://www.vixerapp.com/ The Remedy Affirmation Cards: https://www.themelanatedremedy.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media InfoNicole’s Instagram: https://www.instagram.com/nicolemcrowder Hosted on Acast. See acast.com/privacy for more information.
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