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Nicaila Matthews Okome | Side Hustle Pro Media
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401: This NYC Native Runs a Luxury Fragrance Boutique Out Of Her Harlem Brownstone
This week in the guest chair we have Kimberly Waters, founder of Modern Urban Sensory Experiences, or MUSE, a luxury boutique fragrance house based in Harlem, NY. When Kimberly realized her role in corporate America was not providing her room to grow into her potential, she launched MUSE out of the parlor floor of a friend’s brownstone on Convent Ave in Harlem and has been growing ever since. Why tapping into her community of mentors and entrepreneurs was the right direction How she has self-funded her business since 2017 with no outside capital How she has partnered with hard-to-find global brands, become a sought-after destination for emerging brands Highlights Include: 00:00 Intro 04:19 Gathering expertise in fragrance 09:50 Challenges in corporate America 13:46 Small-scale beginnings 22:46 Self-financing her side hustle 28:03 The unique customer experience 35:26 Revenue streams 39:18 Target audience and marketing 51:13 Tips for entrepreneurs Check out episode 401 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube This episode is brought to you by: Shopify Go to shopify.com/hustlepro for a free fourteen-day trial and get full access to Shopify’s entire suite of features. Links mentioned in this episode Kimberly’s Website: https://www.museexperiences.com/ Kimberly’s Instagram: https://www.instagram.com/muse_experiences/ By Killian: https://www.bykilian.com/ Myleik Teele’s SHP Episode: https://www.youtube.com/watch?v=FtJgMJXpUPY Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss AnnouncementsJoin our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media InfoKimberly’s Website: https://www.museexperiences.com/ Kimberly’s Instagram: https://www.instagram.com/muse_experiences/ Hosted on Acast. See acast.com/privacy for more information.
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