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Hidden Brain

Hidden Brain, Shankar Vedantam

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How to Win People Over

We humans are a social species, and so it's not surprising that we care a lot about what other people think of us. It's also not surprising that many of us stumble when we try to manage others' views of us. This week, organizational psychologist Alison Fragale explains why that is, and offers better ways to win friends and influence people.

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