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Hidden Brain

Hidden Brain, Shankar Vedantam

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Follow the Anomalies

As we move through our lives, we have to make decisions both big and small. Some are banal: What will I eat for breakfast today? Should I drive or bike to work? Others are more complicated: How much should I contribute to my 401k? What career should I pursue? Today on the show, behavioral economist Richard Thaler explains why our decision making is often far more nuanced than economic models would suggest.

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